# Jennifer Hartford

> Jennifer Hartford is a senior marketing executive at Amazon Web Services, currently serving as VP of Events, Advertising, and Strategic Partnerships. With over a decade at AWS, she has led some of the biggest moments in enterprise tech — including serving as Event Lead for AWS re:Invent 2014 and 2015, and overseeing marquee partnerships such as the AWS-Formula 1 collaboration. Based in Bend, Oregon, she has grown from event marketing manager to one of AWS's top integrated marketing leaders, shaping how the world's largest cloud platform shows up at scale.

- **Role:** VP, Events, Advertising, and Strategic Partnerships at Amazon Web Services
- **Organizations:** Amazon Web Services, Opus Solutions
- **Nationality:** American
- **Known for:** Event Lead for AWS re:Invent 2014 and 2015 — the cloud industry's largest annual conference, Oversaw the AWS-Formula 1 partnership across seven years, including the launch of AI-powered fan experiences, Credited as VP of Marketing for the AWS 'Business Transformed' marketing initiative

## Career timeline

- **2008-2012** — Event Marketing Manager at Opus Solutions
- **2013** — Joined Amazon Web Services as Event Marketing Manager
- **2014** — Event Lead for AWS re:Invent 2014 in Las Vegas
- **2015** — Event Lead for AWS re:Invent 2015
- **2015-2019** — Progressed through event and field marketing leadership roles at AWS, including Head of America's Field Marketing
- **2019-2022** — Brand Vice President, Global Events at Amazon Web Services
- **2022-present** — VP, Events, Advertising, and Strategic Partnerships (also titled Global VP, Integrated Marketing) at Amazon Web Services

## Achievements

- Event Lead for AWS re:Invent 2014 and 2015 — the cloud industry's largest annual conference
- Oversaw the AWS-Formula 1 partnership across seven years, including the launch of AI-powered fan experiences
- Credited as VP of Marketing for the AWS 'Business Transformed' marketing initiative
- Rose from event marketing manager to Global Vice President over a decade at AWS
- Led the launch of the Real-Time Race Track AI experience with F1, powered by Amazon Nova foundation models

## Latest updates

- **2025-05** — Celebrated the launch of the AWS x F1 Real-Time Race Track AI experience, marking seven years of the AWS-Formula 1 partnership
- **2024** — Serving as VP, Events, Advertising, and Strategic Partnerships with responsibility for AWS's global marketing presence

## Links

- LinkedIn: https://www.linkedin.com/in/jennifer-hartford-4b78518a
- Instagram: https://www.instagram.com/jenhartford/

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Profile page: https://yespress.io/jennifer-hartford
Published by YesPress — https://yespress.io
Last updated: 2026-05-31