# Jennifer Burke

> Jennifer Burke is an Area Vice President for Digital Experience in the Media & Entertainment vertical at Adobe, where she leads enterprise sales and customer engagement for one of the company's most competitive industry segments. Based in Gainesville, Georgia, she brings over three decades of high-stakes commercial experience spanning retail, CPG, and enterprise technology - from rising through Catalina USA's brand development ranks to closing strategic accounts at Microsoft before joining Adobe's go-to-market machine. She is currently at the sharp edge of Adobe's push into agentic AI, championing AI-driven customer experience products to some of the largest media and entertainment companies in the world.

- **Role:** Area Vice President - Digital Experience, Media & Entertainment at Adobe
- **Organizations:** Adobe, Microsoft, Catalina USA
- **Nationality:** American
- **Education:** B.S. in Marketing, Indiana University - Kelley School of Business
- **Known for:** Reached Area Vice President level at Adobe, one of the world's largest enterprise software companies, Led CPG Strategic Brands division as President at Catalina USA, Drove record-setting profits and shareholder value through technology adoption leadership

## Career timeline

- **1986-1990** — B.S. in Marketing, Indiana University Kelley School of Business
- **1990s-2012** — Progressive roles in retail and consumer goods industry
- **2012-2017** — Senior Vice President, Brand Development at Catalina USA
- **2017-2018** — President, CPG Strategic Brands at Catalina USA
- **2019-2021** — Sales Manager and Senior Industry Executive - CPG and Retail at Microsoft
- **2021-present** — Area Vice President - Digital Experience, Media & Entertainment at Adobe

## Achievements

- Reached Area Vice President level at Adobe, one of the world's largest enterprise software companies
- Led CPG Strategic Brands division as President at Catalina USA
- Drove record-setting profits and shareholder value through technology adoption leadership
- Championed award-winning Agentic AI products at Adobe for Media & Entertainment customers
- Built career spanning three decades across retail, CPG, and enterprise technology sectors

## Latest updates

- **2026-05** — Serving as Area Vice President - Digital Experience, Media & Entertainment at Adobe, leading enterprise sales and customer success for the media and entertainment vertical
- **2025-03** — Adobe Summit 2025 featured major agentic AI announcements relevant to her media & entertainment portfolio

## Links

- Website: https://adobe.com
- LinkedIn: https://www.linkedin.com/in/jlburke3/

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Profile page: https://yespress.io/jennifer-burke
Published by YesPress — https://yespress.io
Last updated: 2026-05-31