# Jennifer Bentz

> Jennifer Bentz is the executive vice president and chief marketing officer of Utz Brands, where she brings more than three decades of consumer-packaged-goods experience to portfolio strategy, marketing capabilities, consumer insight, innovation, and digital transformation. Her career began in client service at Information Resources and progressed through S.C. Johnson, Kraft Foods, Hillshire Brands, Tyson Foods, Mintel, and Clif Bar. Across those roles, she developed a practical operating philosophy: understand how people behave, test ideas in the market, learn quickly, and use evidence to decide where a brand should move next.

- **Role:** Executive Vice President and Chief Marketing Officer at Utz Brands, Inc.
- **Organizations:** Utz Brands, Inc., Clif Bar & Company, Mintel, Tyson Foods, Hillshire Brands, Kraft Foods, S.C. Johnson, Information Resources (IRI)
- **Nationality:** American
- **Education:** Bachelor of Science in Marketing; minor in Sociology, Indiana University
- **Known for:** Led innovation and insights work at Tyson Foods associated with more than $2 billion in revenue from new product launches., Built a commercial analytics capability at Clif Bar using first-party data to enable personalization and support new product launches., Rose from an analytics role at Kraft Foods to lead Global Consumer Insight and Strategy.

## Career timeline

- **1992** — Began her consumer-goods career in client service at Information Resources (IRI), providing marketing and sales consultation.
- **1990s** — Moved from IRI to S.C. Johnson after working with the company as a client, then held roles across S.C. Johnson business units.
- **1999-2013** — Held a series of consumer-insight, analytics, product, packaging, quality, foodservice, and grocery leadership roles at Kraft Foods, ultimately leading Global Consumer Insight and Strategy.
- **2013-2019** — Led consumer insights and marketing innovation at Hillshire Brands and Tyson Foods; at Tyson, insight-led new launches delivered more than $2 billion in revenue.
- **2020** — Served as Chief Client Officer at Mintel, leading consulting and global key-account teams across several industries.
- **2020-2023** — Served as Executive Vice President, Applied Technology and Insights at Clif Bar, where she built commercial analytics using first-party data and supported personalization and product launches.
- **2023-07** — Joined Utz Brands as Executive Vice President, Insights, Innovation, and Marketing Services in a newly created role.
- **2024-01** — Became Executive Vice President and Chief Marketing Officer of Utz Brands.

## Achievements

- Led innovation and insights work at Tyson Foods associated with more than $2 billion in revenue from new product launches.
- Built a commercial analytics capability at Clif Bar using first-party data to enable personalization and support new product launches.
- Rose from an analytics role at Kraft Foods to lead Global Consumer Insight and Strategy.
- Helped oversee Tyson Foods' innovation lab, which used accelerated in-market experiments to test product concepts.
- Was appointed Utz Brands' chief marketing officer in January 2024 after joining the company in a newly created executive role in July 2023.
- Served as a judge for the inaugural IFTNEXT Food Disruption Challenge in 2018.

## Latest updates

- **2024-09** — During Bentz's tenure as chief marketing officer, Utz launched its 'Crunch & Flavor Over Everything' advertising campaign focused on the flagship brand's product experience and heritage.
- **2024-01** — Bentz became Executive Vice President and Chief Marketing Officer of Utz Brands.
- **2023-07** — Bentz joined Utz Brands as Executive Vice President, Insights, Innovation, and Marketing Services.

## Links

- Website: https://investors.utzsnacks.com/governance/board-of-directors/person-details/default.aspx?ItemId=9cd70730-aecb-48f2-83d4-c5459abb00f4
- LinkedIn: https://www.linkedin.com/in/jennifer-bentz

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Profile page: https://yespress.io/jennifer-bentz
Published by YesPress — https://yespress.io
Last updated: 2026-08-11