# Jennifer Baum

> Jennifer Baum is the New York founder and former CEO of hospitality and consumer communications agency Bullfrog + Baum. Established in 2000, the agency worked with chefs, restaurants, hotels and tourism brands before its acquisition by ICR in June 2023. Baum became CEO of Blue Engine when the combined consumer agency launched that November. On May 11, 2026, she announced that she was stepping away after 26 years and taking a break to consider what comes next.

- **Role:** Founder of Bullfrog + Baum; announced departure from leadership in May 2026
- **Organizations:** Bullfrog + Baum, Blue Engine, ICR, City Harvest Food Council, New York University, Institute of Culinary Education
- **Education:** Undergraduate studies in French and mathematics, Union College, MBA in finance and management, New York University
- **Known for:** Founded and led Bullfrog + Baum for 26 years., Built a hospitality agency serving international hotel, tourism, restaurant and consumer brands., Became ICR partner and Blue Engine CEO following the 2023 acquisition.

## Career timeline

- **1987** — Union College class of 1987.
- **1993** — Worked at Bank of New York after business school; returned to hospitality within about a year.
- **1990s** — Worked with Ark Restaurants, the US Open and Matthew Kenney.
- **2000** — Founded Bullfrog + Baum.
- **2009** — Introduced a digital department.
- **2014** — Discussed restaurant PR on All in the Industry; added a consumer marketing arm.
- **2019** — Named a New York Business Journal Woman of Influence and Ragan Top Women in Communications Visionary honoree.
- **2023-06** — ICR acquired Bullfrog + Baum; Baum became a partner.
- **2023-11** — Became CEO of newly launched Blue Engine.
- **2026-05** — Announced departure after 26 years and a break to consider what comes next.

## Achievements

- Founded and led Bullfrog + Baum for 26 years.
- Built a hospitality agency serving international hotel, tourism, restaurant and consumer brands.
- Became ICR partner and Blue Engine CEO following the 2023 acquisition.
- 2019 New York Business Journal Woman of Influence.
- Ragan Top Women in Communications Visionary honoree, 2019 cohort.
- Developed LEAP for smaller project budgets.
- Served as NYU adjunct professor and guest lecturer, and Institute of Culinary Education guest lecturer.

## Latest updates

- **2026-05** — On May 11, announced that she was stepping away after 26 years launching and leading Bullfrog + Baum, including the ICR acquisition and launch of Blue Engine.

## Links

- Website: https://www.bullfrogandbaum.com/
- LinkedIn: https://www.linkedin.com/in/jennifer-baum-mba-8a758a1

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Profile page: https://yespress.io/jennifer-baum
Published by YesPress — https://yespress.io
Last updated: 2026-10-22