# Jennifer Ball

> Jennifer Ball is the global chief marketing officer of Franklin Templeton, where she leads brand, advertising, sponsorships, client and product marketing, digital experience, and analytics. After a career spanning Investors Group, Fidelity Investments, Russell Investments, and nearly two decades at Franklin Templeton, she now oversees the narrative work behind the asset manager's 'Your trusted partner for what's ahead' platform, combining client listening, local market judgment, measurement, and an active interest in AI-assisted personalization.

- **Role:** Global Chief Marketing Officer at Franklin Templeton
- **Organizations:** Franklin Templeton, Franklin Distributors, LLC, FUSE Research Network, Money Management Institute, Fidelity Investments, Russell Investments, Investors Group
- **Education:** Bachelor of Commerce in Business, University of Manitoba
- **Known for:** Appointed global Chief Marketing Officer of Franklin Templeton in 2023., Leads brand, advertising and sponsorships, client marketing, product marketing, digital experience, and analytics for Franklin Templeton., Helped develop and activate Franklin Templeton's global narrative framework and 2025 U.S. brand campaign.

## Career timeline

- **1988-1996** — Worked as a manager at Investors Group.
- **1998-2005** — Held a vice president of marketing role at Fidelity Investments.
- **2006-2012** — Served as Senior Vice President, Canada Marketing at Franklin Templeton.
- **2012-2020** — Served as Senior Vice President, Global Product and Client Marketing at Franklin Templeton.
- **2020-2023** — Led U.S. marketing at Franklin Templeton.
- **2023-present** — Serves as Franklin Templeton's global Chief Marketing Officer.
- **2025** — Helped launch the U.S. brand campaign 'Your trusted partner for what's ahead.'

## Achievements

- Appointed global Chief Marketing Officer of Franklin Templeton in 2023.
- Leads brand, advertising and sponsorships, client marketing, product marketing, digital experience, and analytics for Franklin Templeton.
- Helped develop and activate Franklin Templeton's global narrative framework and 2025 U.S. brand campaign.
- Named a Financial Narrative 50 award winner.
- Represented Franklin Templeton in a 2024 IMEA STAR Award-winning marketing program.
- Serves as Co-Managing Director of Franklin Distributors, LLC and on industry advisory and steering groups.

## Latest updates

- **2026-01** — Ball was named to the Financial Narrative 50, the annual recognition of financial marketing and communications leaders.
- **2025-06** — Presented lessons from Franklin Templeton's major rebranding at the ANA Masters of B2B Marketing Conference.
- **2025-01** — Franklin Templeton launched the U.S. 'Your trusted partner for what's ahead' campaign, accompanied by Ball's public discussion of the firm's narrative strategy.
- **2024-11** — Participated in an asset-management marketing panel on content as a driver of sales and client retention.

## Links

- Website: https://www.franklintempleton.com/profiles/jennifer-ball
- LinkedIn: https://www.linkedin.com/in/jennifer-ball-b21b448

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Profile page: https://yespress.io/jennifer-ball
Published by YesPress — https://yespress.io
Last updated: 2026-08-17