# Jenna Bryant

> Jenna Bryant is the co-founder, CEO and general partner of Embedded Ventures, the Los Angeles venture firm she launched with Jordan Noone in 2020. A former engineering recruiter with a parallel career in dance and television, she is also a co-founder of hardware-design software company Zoo and helped support the 2022 return of USC Viterbi’s Project Payload for middle school girls.

- **Role:** Co-Founder, CEO & General Partner at Embedded Ventures
- **Organizations:** Embedded Ventures, Zoo, Riot Ventures
- **From:** Birmingham, United States
- **Education:** Auburn University, BS in Apparel Design, California State University, Northridge
- **Known for:** Co-founded Embedded Ventures in 2020., Co-founded Zoo with Jessie Frazelle and Jordan Noone., Helped establish Embedded Ventures’ 2021 research collaboration with the U.S. Space Force’s SpaceWERX office.

## Career timeline

- **—** — Moved from Alabama to Los Angeles to pursue dance and acting; began recruiting to pay the bills.
- **—** — Built engineering teams for early-stage startups, including Snap and Tinder; subsequently became a partner at Riot Ventures.
- **2020** — Co-founded Embedded Ventures with Jordan Noone.
- **2021** — Co-founded Zoo, originally KittyCAD, incubated within Embedded Ventures.
- **2021** — Embedded Ventures announced its SpaceWERX cooperative research and development agreement on October 13.
- **2022** — Helped support Project Payload’s return at USC Viterbi through a four-year commitment and six-figure donation from Embedded Ventures.
- **2023** — Embedded Ventures announced the first closing of an inaugural fund targeting $100 million.
- **2026** — Authored Zoo’s February 5 announcement introducing Zookeeper.

## Achievements

- Co-founded Embedded Ventures in 2020.
- Co-founded Zoo with Jessie Frazelle and Jordan Noone.
- Helped establish Embedded Ventures’ 2021 research collaboration with the U.S. Space Force’s SpaceWERX office.
- Helped revive USC Viterbi’s Project Payload in 2022.
- Recruited engineering talent for early-stage companies including Snap and Tinder.

## Latest updates

- **2026-02** — Zoo introduced Zookeeper, a conversational CAD design agent, in a February 5 release authored by Bryant and identifying her as a co-founder.
- **2024-07** — Sourcery’s Zoo feature described Bryant as VP of Creative & Talent and explained her role connecting Jessie Frazelle with Jordan Noone.
- **2024-03** — Appeared on Machine Minds episode 24 to discuss deep-tech investing, recruiting, and robotics.

## Links

- Website: https://www.jennabryant.com/
- LinkedIn: https://www.linkedin.com/in/jennabryant/
- Twitter/X: https://x.com/Jenna_Bryant
- YouTube: https://www.youtube.com/channel/UCM3BnqxMXedoFever0Q_7Dg
- Instagram: https://www.instagram.com/jenna_bryant/
- TikTok: https://www.tiktok.com/@jennabryant_aka_jb

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Profile page: https://yespress.io/jenna-bryant
Published by YesPress — https://yespress.io
Last updated: 2026-10-15