# Jen Rhi

> Jen Rhi is the founder and CEO of NXN Labs, a San Francisco and Seoul based AI company building an operating system for fashion and commerce imagery. A Stanford computer science graduate and former McKinsey and SoftBank Ventures alum, she left the investor side of the table to attack a problem she kept seeing in brands: creative ideas were cheap, but the production bandwidth to shoot models, garments and campaigns at scale was the real bottleneck. NXN Labs answers that with proprietary multimodal diffusion models that generate photorealistic on-model imagery, video and virtual try-ons without a physical shoot. Two months after founding, the company was backed by Naver D2SF, KB Investment and Smilegate; by 2026 it had landed European luxury clients and a spot on the NRF Innovators' Showcase Top 50.

- **Role:** Founder & CEO at NXN Labs
- **Organizations:** NXN Labs, McKinsey & Company (former), SoftBank Ventures Asia (former)
- **From:** South Korea
- **Nationality:** South Korean
- **Education:** B.S., Computer Science, Stanford University
- **Known for:** Founded and leads NXN Labs, an AI imagery platform for fashion and commerce, Raised institutional seed funding within two months of incorporation (Naver D2SF, KB Investment, Smilegate Investment), Named to the NRF 2026 Innovators' Showcase Top 50

## Career timeline

- **pre-2020** — Studied Computer Science at Stanford University
- **2010s** — Worked as a consultant at McKinsey & Company
- **2010s-2020s** — Worked in venture capital, including SoftBank Ventures Asia
- **2023** — Founded NXN Labs in December, with CTO Lena (Lina) Hong
- **2024** — Raised seed round from Naver D2SF, KB Investment and Smilegate Investment just two months after founding
- **2024** — Selected for the Korean government's Deep Tech TIPS program
- **2025** — Launched commercial operations; exhibited at VivaTech 2025; signed KREAM and Shinsegae International
- **2026** — Named to NRF Innovators' Showcase Top 50 and FashionUnited Top 5 Retail Tech Startups; won European luxury clients; headed to Shoptalk Spring 2026

## Achievements

- Founded and leads NXN Labs, an AI imagery platform for fashion and commerce
- Raised institutional seed funding within two months of incorporation (Naver D2SF, KB Investment, Smilegate Investment)
- Named to the NRF 2026 Innovators' Showcase Top 50
- Recognized as one of FashionUnited's Top 5 Retail Tech Startups
- Named to Forbes Korea's Y30s Rising AI Leaders
- Selected for Deep Tech TIPS; holds two global patents; NVIDIA partner (N-Up / Inception)
- Signed European luxury brands and Korean clients including KREAM and Shinsegae International

## Latest updates

- **2026-02** — NXN Labs named to the NRF Innovators' Showcase Top 50 and FashionUnited Top 5 Retail Tech Startups after signing European luxury clients.
- **2026-03** — Company set to exhibit at Shoptalk Spring 2026 in Las Vegas to expand in the global premium retail sector.

## Links

- Website: https://nxn.ai
- LinkedIn: https://www.linkedin.com/in/j1rhi
- Instagram: https://www.instagram.com/arden_nxnlabs/

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Profile page: https://yespress.io/jen-rhi
Published by YesPress — https://yespress.io
Last updated: 2026-07-01