# Jen Lucero

> Jen Lucero is the Los Angeles-based CEO and co-founder of We Are Royale, the creative production company she established with Brien Holman and Jayson Whitmore in 2007. Her production career began at Two Headed Monster in 1993 and continued through Helicopter, V12 and Full Circle before Royale. Her public leadership comments emphasize collaboration, production operations and opportunities for staff to grow.

- **Role:** CEO and Co-Founder at We Are Royale
- **Organizations:** We Are Royale, Full Circle, V12, Helicopter, Two Headed Monster
- **Education:** University of California, Los Angeles (UCLA)
- **Known for:** Co-founded We Are Royale in 2007., Built a production career spanning broadcast, advertising, animation and studio management., Credited as managing director on Riot Games’ VALORANT: North America LCQ - Are You Ready to Fight?, a 2022 Webby honoree in Best Art Direction and Best Editing; these are team project honors.

## Career timeline

- **1993** — Began her career at David Hwang’s Two Headed Monster.
- **Before 1998** — Moved with David Hwang and David Sparrgrove from Two Headed Monster to Helicopter.
- **1998** — Joined V12 as part of its founding staff.
- **2004** — Named executive producer of Full Circle, overseeing projects and day-to-day management following the combination of V12 and Panopoly’s design and production departments.
- **2007** — Co-founded Royale in Los Angeles with Brien Holman and Jayson Whitmore.
- **2008** — Credited as executive producer on JetBlue’s Happy Jetting campaign and on Royale’s Comedy Central Indecision 2008 work.
- **2015** — As partner and managing director, participated in the studio’s embrace of its full name, We Are Royale.
- **2020** — Discussed the inclusive intention behind the company name during the WAR rebrand.
- **2022** — CEO appointment announced in April as the company reorganized its creative leadership.

## Achievements

- Co-founded We Are Royale in 2007.
- Built a production career spanning broadcast, advertising, animation and studio management.
- Credited as managing director on Riot Games’ VALORANT: North America LCQ - Are You Ready to Fight?, a 2022 Webby honoree in Best Art Direction and Best Editing; these are team project honors.
- Became CEO of We Are Royale in the leadership changes announced in April 2022.

## Latest updates

- **2026-03** — Her LBB work profile lists We Are Royale’s CIA - Season 1 Main Title among her project credits, dated March 16, 2026.
- **2024-08** — Welcomed Erin Serletic as head of growth, gaming and entertainment, citing her experience, clarity and enthusiasm.

## Links

- Website: https://weareroyale.com/
- LinkedIn: https://www.linkedin.com/in/jen-lucero-3169865

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Profile page: https://yespress.io/jen-lucero
Published by YesPress — https://yespress.io
Last updated: 2026-10-22