# JeffreyGroup

> JeffreyGroup is a Miami-headquartered strategic communications consultancy built specifically for multinational companies operating across Latin America. Founded in 1993 after Jeffrey Sharlach's employer declined his proposal for a regional practice, it grew into a 300-plus-person network spanning major Latin American markets. Now part of Burson and WPP, the agency combines corporate communications, consumer engagement, public affairs, digital and social media, stakeholder strategy, and creative services with a deliberately narrow regional focus.

- **Founded:** 1993
- **Headquarters:** Coral Gables, United States
- **Founders:** Jeffrey Sharlach (Founder and former Chairman)
- **Products:** Corporate Communications, Customer Engagement, Public Affairs, Digital and Social Media, Stakeholder Strategies
- **Notable:** Grew from a Miami startup in 1993 to more than 300 employees across six owned offices in the United States, Mexico, Brazil and Argentina., Its acquisition doubled Hill & Knowlton's footprint in Latin America in 2022., Won four Latin America SABRE Awards in 2017, including work for Airbnb and Tequila Patrón.

## Products & services

- **Corporate Communications** — Reputation strategy, executive positioning, media relations, crisis and issues counsel, and corporate narrative work.
- **Customer Engagement** — Brand engagement and integrated campaigns designed for consumers in Latin American markets.
- **Public Affairs** — Political and regulatory intelligence, government relations, policy communications and social-impact counsel.
- **Digital and Social Media** — Digital strategy, social listening, content, community engagement and influence programs.
- **Stakeholder Strategies** — Mapping, prioritizing and engaging the groups that affect a client's license to operate and reputation.
- **Creative Services** — Campaign concepts, branded content, design and culturally relevant storytelling for regional and local programs.

## Achievements

- Grew from a Miami startup in 1993 to more than 300 employees across six owned offices in the United States, Mexico, Brazil and Argentina.
- Its acquisition doubled Hill & Knowlton's footprint in Latin America in 2022.
- Won four Latin America SABRE Awards in 2017, including work for Airbnb and Tequila Patrón.
- Won 2018 SABRE categories for work including KLM and Tequila Patrón.
- Won the 2019 Company of the Year SABRE category with Camargo Corrêa Infra and brand-building recognition with HBO Latin America.
- Won 2024 SABRE categories for Reckitt, PlayStation and Eletromidia campaigns.
- Won 2025 cause-related marketing recognition with Reckitt; Burson Group Latin America was named Agency of the Year.

## Latest updates

- **2025-09** — Burson Group Latin America was named Agency of the Year at the 2025 Latin America SABRE Awards; JeffreyGroup Mexico also won for Reckitt cause-related work.
- **2025** — JeffreyGroup and Corporate Excellence presented Mexico findings from the Approaching the Future 2025 report, emphasizing reputation, AI and leadership.
- **2024-07** — JeffreyGroup became the distinct Latin America specialist company within the newly formed Burson network.
- **2024-03** — Founder Jeffrey Sharlach retired after more than 30 years; Brian Burlingame continued as chief executive.

## Links

- Website: https://www.jeffreygroup.com
- LinkedIn: https://www.linkedin.com/company/jeffreygroup
- Twitter/X: https://twitter.com/jeffreygroup
- Facebook: https://www.facebook.com/jeffreygroup

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Profile page: https://yespress.io/jeffreygroup
Published by YesPress — https://yespress.io
Last updated: 2026-09-24