# Jeffrey Rosenthal

> Jeffrey Rosenthal is the founder of the NALA and StarKart and the founder and CEO of STARSTIX. His career spans grocery-store advertising, digital marketing and private investment, alongside historical leadership roles in YPO and charitable partnerships with Soles4Souls and The Greatest Generations Foundation.

- **Role:** Founder and CEO at STARSTIX
- **Organizations:** the NALA, StarKart, STARSTIX, EBS Executive Business Services, Rose Investments, Rose Advertising, Fanfare Media Works, YPO, University of Southern California, The Greatest Generations Foundation
- **Known for:** Received YPO’s Hickok Award in 2015., Built YPO’s International Network platform and helped organize members around shared interests., Founded StarKart and the NALA.

## Career timeline

- **1984** — Acquired Fanfare Media.
- **1997** — Became a director of Giant Group.
- **2001** — Sold Fanfare Media to a private equity fund; joined YPO.
- **2003** — SEC proxy identified him as president and chairman of Rose Investments and former chairman of Fanfare Media Works.
- **2006-2009** — Served on the YPO International Board and USC Board of Governors.
- **2009** — Began service on the USC Marshall School advisory board, as recorded in a historical biography.
- **2010** — Named as CEO of NALA and StarKart in a Soles4Souls partnership announcement.
- **2014** — Host-city chair of YPO’s Los Angeles Global Leadership Conference; StarKart announced its dot-com website in December.
- **2015** — Received YPO’s Hickok Award in Australia; identified as founder of StarKart and the NALA in company announcements.
- **2016** — StarKart announced approximately 1,000 added stores in January; accompanied thirty Pearl Harbor veterans to the 75th anniversary commemoration in December.
- **2026** — STARSTIX’s public website, checked October 22, identifies him as founder and CEO. This is an observation date, not a start date.

## Achievements

- Received YPO’s Hickok Award in 2015.
- Built YPO’s International Network platform and helped organize members around shared interests.
- Founded StarKart and the NALA.
- Acquired Fanfare Media in 1984 and sold it in 2001.

## Latest updates

- **2026-10** — Public website checked October 22: STARSTIX lists Rosenthal as founder and CEO; thenala.com redirects to starstix.com. No appointment date is implied.
- **2019-12** — YPO’s profile of Buddy Teaster documented Teaster’s previous work with Rosenthal at StarKart.

## Links

- LinkedIn: https://www.linkedin.com/in/jeffrey-rosenthal-5654b512

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Profile page: https://yespress.io/jeffrey-rosenthal
Published by YesPress — https://yespress.io
Last updated: 2026-10-22