# Jeffrey Matisoff

> Jeffrey Matisoff is North America CEO and Managing Partner of The Brandtech Group, the self-described world's number one generative AI marketing company. Named to the regional CEO role in early 2026, he runs Brandtech's largest market and leads its pitch to help brands turn AI into a competitive advantage through tools like the Pencil Gen AI platform and its 'Share of Model' work on how large language models describe brands. Matisoff joined Brandtech in 2021 from WPP, where he was global president of EightBar, IBM's dedicated agency, and he helped lead the acquisition and integration of digital marketing company Jellyfish. His career spans two decades in media and creative, with earlier stops at Accuen, PHD, and Universal McCann.

- **Role:** North America CEO & Managing Partner at The Brandtech Group
- **Organizations:** The Brandtech Group, Jellyfish, EightBar (IBM/WPP), Accuen, PHD, Universal McCann
- **Nationality:** American
- **Education:** MBA, Finance and Marketing, Fordham University - Gabelli School of Business
- **Known for:** Named North America CEO & Managing Partner of The Brandtech Group in early 2026, running the group's largest market, Helped lead the acquisition and integration of Jellyfish, a digital marketing company managing more than $2 billion in billings, Served as global president of EightBar, IBM's dedicated agency, while at WPP

## Career timeline

- **Early career** — Marketing manager at The Lamb's Theatre Company in New York
- **2000s** — Media planning roles at Eliran Murphy Group and Moxie Interactive
- **2000s** — Director of strategy / media director at Black Bag Advertising
- **Late 2000s** — VP, digital director at Universal McCann
- **2010s** — SVP roles at PHD
- **2010s** — Regional managing director, then COO at Accuen (Omnicom's programmatic arm)
- **Pre-2021** — Global president of EightBar, IBM's dedicated agency, at WPP
- **2021** — Joins The Brandtech Group (You & Mr Jones) as a partner
- **2023** — Helps lead Brandtech's acquisition and integration of Jellyfish
- **2026** — Named North America CEO & Managing Partner of The Brandtech Group

## Achievements

- Named North America CEO & Managing Partner of The Brandtech Group in early 2026, running the group's largest market
- Helped lead the acquisition and integration of Jellyfish, a digital marketing company managing more than $2 billion in billings
- Served as global president of EightBar, IBM's dedicated agency, while at WPP
- Held C-suite operating roles (COO) at Accuen, Omnicom's programmatic media unit
- Earned an MBA in Finance and Marketing from Fordham's Gabelli School of Business

## Latest updates

- **2026-02** — Named North America CEO & Managing Partner of The Brandtech Group as the company appointed three regional country heads (alongside Lisa De Bonis for the UK and Julie Hardy for France) to accelerate its Gen AI push.

## Links

- Website: https://thebrandtechgroup.com
- LinkedIn: https://www.linkedin.com/in/jeffreymatisoff
- Twitter/X: https://twitter.com/jeffmatisoff
- Facebook: https://facebook.com/youandmrjones

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Profile page: https://yespress.io/jeffrey-matisoff
Published by YesPress — https://yespress.io
Last updated: 2026-07-16