# Jeff VanDixhorn

> Jeff VanDixhorn is Daxko’s CEO and the co-founder and former CEO of Club Automation. A former Wheaton College tennis player and longtime club operator, he also co-founded Pickle Haüs in Algonquin, Illinois. His career connects racquet sports, facility operations and membership software.

- **Role:** Chief Executive Officer at Daxko
- **Organizations:** Daxko, Club Automation, College Park Athletic Club, Four Lakes Athletic Club, Pickle Haüs
- **Education:** Bachelor’s degree in business administration and management, Wheaton College
- **Known for:** 1993 conference tennis player of the year at Wheaton College., Two-time NCAA Division III national tennis qualifier, according to College Park’s staff biography., Co-founded Club Automation, serving more than 400 facilities when Daxko announced its acquisition in January 2018.

## Career timeline

- **1993** — Named conference tennis player of the year at Wheaton College.
- **1995** — Begins operating College Park Athletic Club in Deerfield, Illinois.
- **2007** — Co-founds Club Automation with Max Longin.
- **2018** — Daxko acquires Club Automation; later serves as Daxko chief revenue officer.
- **2022** — Transitions from revenue leadership to the Daxko board.
- **2023** — Co-founds Pickle Haüs; the Algonquin venue opens in November.
- **2024** — Appointed Daxko CEO on May 2.
- **2026** — Leads Daxko during its FitnessForce acquisition and appointment of a president and COO.

## Achievements

- 1993 conference tennis player of the year at Wheaton College.
- Two-time NCAA Division III national tennis qualifier, according to College Park’s staff biography.
- Co-founded Club Automation, serving more than 400 facilities when Daxko announced its acquisition in January 2018.
- Became Daxko’s third CEO in 2024.

## Latest updates

- **2026-10** — Daxko announces a downtown Birmingham headquarters planned to open in April 2027; VanDixhorn is quoted as CEO.
- **2026-09** — Daxko names Rasheed Behrooznia president and COO; the announcement identifies VanDixhorn as CEO.
- **2026-06** — Daxko acquires FitnessForce, adding international and franchise software capabilities.
- **2025-12** — Daxko announces an AI-first strategy under VanDixhorn.

## Links

- LinkedIn: https://www.linkedin.com/in/jeff-vandixhorn

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Profile page: https://yespress.io/jeff-vandixhorn
Published by YesPress — https://yespress.io
Last updated: 2026-10-23