# Jeff Pink

> Jeff Pink is the Tel Aviv-born, Los Angeles-based founder and CEO of ORLY International. After paying $2,500 for a 90-day apprenticeship in a Van Nuys beauty-supply store, he opened his own 800-square-foot shop in 1975, listened closely to nail technicians, developed practical treatments, and created the natural white-tip look that became known as the French manicure. ORLY remains a family-owned, Los Angeles-made beauty business, while Pink has continued to work on products, mentor the next generation, and share his entrepreneurial lessons in a memoir and public interviews.

- **Role:** Founder and Chief Executive Officer at ORLY International
- **Organizations:** ORLY International, SpaRitual
- **From:** Tel Aviv, Israel
- **Nationality:** Israeli-American
- **Known for:** Founded ORLY in Los Angeles in 1975., Created and popularized the natural white-tip look known as the French manicure., Built ORLY into an international nail color and treatment business while keeping it privately and family owned.

## Career timeline

- **1974** — Moved from Israel to the United States and entered the Los Angeles beauty business.
- **1975** — Opened Jeff Pink Beauty Supply, an approximately 800-square-foot store in the San Fernando Valley, and founded the business that became ORLY.
- **1975-1976** — Developed a natural white-tip manicure for Hollywood productions, later naming it the French manicure after presenting the look in Paris.
- **2002** — ORLY introduced its patented rubberized Gripper Cap after three years of development in Italy.
- **2015** — ORLY celebrated its 40th anniversary as a privately owned Los Angeles nail-care company.
- **2018-2019** — Helped develop GELFX Builder In A Bottle and opened the ORLY Color Labs custom-color concept in Los Angeles.
- **2021** — Published the memoir It All Started With Pink: From the Original French Manicure to Global Beauty Brand.
- **2023** — Appeared on the ORLY podcast It’s A Nail Thing to recount his start and the creation of the French manicure.
- **2025** — ORLY marked 50 years as an independent, family-run nail-care brand.

## Achievements

- Founded ORLY in Los Angeles in 1975.
- Created and popularized the natural white-tip look known as the French manicure.
- Built ORLY into an international nail color and treatment business while keeping it privately and family owned.
- Developed early nail-care products including Romeo nail strengthener and Ridgefiller.
- Introduced ORLY's patented rubberized Gripper Cap in 2002.
- Co-developed GELFX Builder In A Bottle with ORLY's laboratory team.
- Authored the 2021 entrepreneurial memoir It All Started With Pink.

## Latest updates

- **2025-10** — ORLY celebrated its 50th anniversary as an independent, family-run nail-care brand.
- **2025-05** — Pink used LinkedIn posts to revisit ORLY's small-shop beginnings, promote his memoir, and emphasize staying close to the people who use the products.
- **2023-01** — Pink was the first guest on ORLY's It’s A Nail Thing podcast, discussing his entry into beauty and the French manicure's origin.

## Links

- Website: https://orlybeauty.com
- LinkedIn: https://www.linkedin.com/in/jeff-pink-1a245660
- Twitter/X: https://www.twitter.com/orlynails
- Instagram: https://www.instagram.com/orly
- Facebook: https://www.facebook.com/Orly/

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Profile page: https://yespress.io/jeff-pink
Published by YesPress — https://yespress.io
Last updated: 2026-08-27