# Jeff Mason

> Jeff Mason is the San Diego-based CEO of Power Digital Marketing. After an 18-year career at Xerox and MRC Smart Technology Solutions, he joined Power Digital as its first president in February 2020 and became CEO in June 2023. His public interviews focus on scaling sales and client services, integrating acquisitions, investing in employee development, and connecting marketing decisions to business results. He also describes himself as a dog lover, sports enthusiast, and investor in San Diego restaurants.

- **Role:** Chief Executive Officer at Power Digital Marketing
- **Organizations:** Power Digital Marketing, MRC Smart Technology Solutions, Xerox
- **Education:** University of Redlands
- **Known for:** Helped lead MRC as revenue increased from $43 million to more than $224 million over ten years, according to Power Digital’s February 2020 announcement., Became Power Digital’s first president in 2020 and CEO in 2023., Credited in the 2023 CEO announcement with revising forecasting, creating client-services and revenue-pillar structures, and establishing departmental KPI dashboards.

## Career timeline

- **Before 2020** — Spent 18 years at Xerox, including leadership at MRC Smart Technology Solutions; the 2020 appointment announcement identifies his preceding decade as MRC senior vice president of sales.
- **2020-02-03** — Joined Power Digital Marketing as its first president.
- **2023-02** — Discussed the Sproutward acquisition and integration of its Polaric technology with nova while serving as president.
- **2023-06-29** — Named CEO of Power Digital; founder Grayson Lafrenz moved to chairman.
- **2024-11** — Explained acquisition integration, Spanish classes, and investment in the People Organization in an Agorapulse interview.
- **2025** — Described reorganizing the business into industry-focused divisions.
- **2026-10** — Appeared at Advertising Week New York discussing AI-native marketing with Power Digital colleagues and Liquid Death executive Benoit Vatere.

## Achievements

- Helped lead MRC as revenue increased from $43 million to more than $224 million over ten years, according to Power Digital’s February 2020 announcement.
- Became Power Digital’s first president in 2020 and CEO in 2023.
- Credited in the 2023 CEO announcement with revising forecasting, creating client-services and revenue-pillar structures, and establishing departmental KPI dashboards.
- During his tenure, Power Digital expanded from approximately 100 people in 2020 to more than 800, a figure Mason reiterated in 2025 and 2026 interviews.

## Latest updates

- **2026-10** — His public LinkedIn activity documents an Advertising Week New York panel on AI-native marketing with Katie Davis, Emma Montag and Benoit Vatere.
- **2026-02** — In a February 24 Chief Executive interview, discussed industry divisions, fusepoint, measurement and the role of human judgment alongside AI.

## Links

- Website: https://powerdigitalmarketing.com/
- LinkedIn: https://www.linkedin.com/in/jeffbmason

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Profile page: https://yespress.io/jeff-mason
Published by YesPress — https://yespress.io
Last updated: 2026-10-15