# Jeff Lubell

> Jeffrey “Jeff” Lubell is a fashion designer and entrepreneur who co-founded True Religion with Kym Gold in 2002 and led its executive and creative work until 2013. After seven years away from fashion, he returned with his wife and co-designer Carrie Stroup to introduce Coût De La Liberté, a Los Angeles luxury label rooted in his interest in fabrics, fit and seventies rock style.

- **Role:** Founder and Creative Director at Coût De La Liberté
- **Organizations:** Coût De La Liberté, True Religion, Guru Denim, Jeffrey Lubell Textiles, Jefri Jeans, Bella Dahl, Hippie Jeans
- **Known for:** Co-founded True Religion, which operated 155 stores and distributed through boutiques and department stores in 50 countries as of March 2013., Helped establish True Religion’s recognizable premium-denim aesthetic., Co-founded Coût De La Liberté with Carrie Stroup in 2020, expanding into luxury ready-to-wear.

## Career timeline

- **1978-1998** — Founded and led Jeffrey Lubell Textiles in Los Angeles.
- **1998-2001** — Vice President and Creative Director at Jefri Jeans & Bella Dahl.
- **2001-2002** — President and Creative Director (Men’s) at Hippie Jeans.
- **2002** — Co-founded True Religion with Kym Gold; Guru Denim was founded in November.
- **2003** — Became chairman and CEO of the public company in June.
- **2013** — Stepped down in March, becoming chairman emeritus and creative consultant; TowerBrook completed the company acquisition in July.
- **2020** — Introduced Coût De La Liberté with Carrie Stroup following seven years away from fashion.
- **2025** — Featured as Founder and Creative Director of Coût De La Liberté in Angeleno’s Men of Style 2025.

## Achievements

- Co-founded True Religion, which operated 155 stores and distributed through boutiques and department stores in 50 countries as of March 2013.
- Helped establish True Religion’s recognizable premium-denim aesthetic.
- Co-founded Coût De La Liberté with Carrie Stroup in 2020, expanding into luxury ready-to-wear.

## Latest updates

- **—** — Angeleno profiled him as Founder and Creative Director of Coût De La Liberté, based in Bel-Air with Carrie and their family; the article does not establish a publication month.
- **2026-10** — The brand’s official About page, checked in October 2026, continues to credit Jeffrey Lubell and Carrie Stroup as designers and identifies a downtown Los Angeles atelier.

## Links

- Website: https://coutdelaliberte.com/
- LinkedIn: https://www.linkedin.com/in/jeffrey-lubell-0a775824

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Profile page: https://yespress.io/jeff-lubell
Published by YesPress — https://yespress.io
Last updated: 2026-10-15