# Jeff Hernandez

> Jeff Hernandez is a co-founder and chairman of Black Rock Coffee Bar, the Oregon-born coffee chain he helped establish in 2008. A former construction project engineer, he served as CEO from 2010 to 2020 and has emphasized customer relationships, employee development and practical store standards as the business expanded.

- **Role:** Co-Founder and Chairman of the Board at Black Rock Coffee Bar
- **Organizations:** Black Rock Coffee Bar, S&B James Construction Co.
- **Known for:** Co-founded Black Rock Coffee Bar in 2008., Led the company as CEO for a decade, from 2010 to 2020., Helped establish the business that reached 200 stores as of June 30, 2026.

## Career timeline

- **2000–2008** — Project engineer and safety officer at S&B James Construction Co. in White City, Oregon.
- **2008** — Co-founded Black Rock Coffee Bar, which began with a 160-square-foot stand in Beaverton, Oregon.
- **2010–2020** — Served as Black Rock Coffee Bar’s CEO.
- **2013** — Black Rock introduced lobbies alongside drive-thrus; Mark Davis later credited Hernandez with the idea.
- **2020** — Black Rock received a strategic growth investment from Cynosure; Hernandez was identified as co-founder and chairman.
- **2025** — Black Rock shares began trading on Nasdaq on September 12; Hernandez served as chairman following the offering.

## Achievements

- Co-founded Black Rock Coffee Bar in 2008.
- Led the company as CEO for a decade, from 2010 to 2020.
- Helped establish the business that reached 200 stores as of June 30, 2026.

## Latest updates

- **2026-08** — Black Rock reported 200 stores as of June 30, 2026, and $63.0 million in second-quarter revenue.
- **2026-05** — A transaction with Cynosure extinguished a founders’ margin loan; Hernandez and Brand remained board members and meaningful shareholders.

## Links

- Website: https://ir.br.coffee/board-member/jeff-hernandez
- LinkedIn: https://www.linkedin.com/in/jeff-hernandez-853b4545

---

Profile page: https://yespress.io/jeff-hernandez
Published by YesPress — https://yespress.io
Last updated: 2026-10-15