# Jeff Green

> Jeff Green is the American co-founder, chairman and CEO of The Trade Desk. After founding AdECN and selling it to Microsoft in 2007, he co-founded The Trade Desk with Dave Pickles in 2009 and took it public in 2016. His public advocacy centers on independent advertising technology and the open internet. Through his family foundation and DataPhilanthropy, he supports scholarships and mentoring, and in 2021 pledged to give away more than 90 percent of his wealth.

- **Role:** Co-founder, Chairman and CEO at The Trade Desk
- **Organizations:** The Trade Desk, AdECN, Microsoft, Jeff T. Green Family Foundation, DataPhilanthropy
- **From:** Salt Lake City, United States
- **Nationality:** American
- **Education:** Bachelor’s degree in English literature, Brigham Young University, Honorary Doctorate of Humane Letters, California State University Channel Islands
- **Known for:** Founded AdECN, acquired by Microsoft in 2007., Co-founded The Trade Desk and led it through its 2016 Nasdaq listing., Received an honorary Doctorate of Humane Letters from CSU Channel Islands in 2022.

## Career timeline

- **2001** — Graduated from Brigham Young University.
- **2004** — Founded advertising exchange AdECN.
- **2007** — Microsoft acquired AdECN; Green continued working at Microsoft.
- **2009** — Left Microsoft and co-founded The Trade Desk with Dave Pickles.
- **2016** — The Trade Desk listed on Nasdaq in September.
- **2018** — The Trade Desk launched its Koa AI tools.
- **2021** — Signed the Giving Pledge with a target exceeding 90 percent of his wealth.
- **2023** — The Trade Desk launched Kokai; his foundation expanded renewable scholarships at CSU Channel Islands.
- **2024** — Disclosed plans for the Ventura connected-TV operating system.
- **2026** — Announced an approximately $150 million personal stock purchase in March; announced a roughly 15 percent workforce reduction in September.

## Achievements

- Founded AdECN, acquired by Microsoft in 2007.
- Co-founded The Trade Desk and led it through its 2016 Nasdaq listing.
- Received an honorary Doctorate of Humane Letters from CSU Channel Islands in 2022.
- His foundation and DataPhilanthropy have supported scholarships and peer mentorship at CSU Channel Islands; the university reported total giving exceeding $15.6 million in September 2026.

## Latest updates

- **2026-09** — The Trade Desk announced a reduction of approximately 15 percent of its global workforce; Green said the reorganization sought greater focus, ownership and speed.
- **2026-09** — CSU Channel Islands announced nearly $6 million in DataPhilanthropy support during the previous fiscal year and a new approximately $5.2 million scholarship commitment for up to 250 first-year students in 2026-27.
- **2026-03** — Green announced an approximately $150 million personal purchase of The Trade Desk stock and explained his investment thesis in a signed essay.

## Links

- Website: https://www.thetradedesk.com/about-us/our-leadership
- LinkedIn: https://www.linkedin.com/in/jefftgreen/
- Twitter/X: https://x.com/jefftgreen

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Profile page: https://yespress.io/jeff-green
Published by YesPress — https://yespress.io
Last updated: 2026-10-22