# Jeff Eastman

> Jeff Eastman is the Austin-based co-founder and former CEO of Alchemy Systems, the frontline workforce training business acquired by Intertek for $480 million in 2018. His background includes multimedia educational products and entrepreneurship in software, retail and real estate. He later became an investor and board member at Rootwurks, founded by his son Chase.

- **Role:** Entrepreneur, former chief executive and investor
- **Organizations:** Alchemy Systems / Intertek Alchemy, Alchemy Studios, Rootwurks
- **Education:** Bachelor of Business Administration, The University of Texas at Austin
- **Known for:** Co-founded and led Alchemy Systems through its 2018 acquisition by Intertek., 2017 EY Entrepreneur Of The Year, Central Texas, technology services., Alchemy reported reaching three million employees monthly at 50,000 locations in its August 2018 acquisition announcement.

## Career timeline

- **Before 2003** — Served as CEO of Alchemy Studios, a developer of multimedia education and training products.
- **2003** — Co-founded Alchemy Systems by combining instructional media and learning management software businesses.
- **2012** — Riverside invested in Alchemy in December.
- **2015** — Alchemy acquired Chilton Consulting Group during his CEO tenure.
- **2017** — Won the Central Texas EY Entrepreneur Of The Year award in technology services; Alchemy acquired Wisetail.
- **2018** — CEO at the time of Intertek’s $480 million acquisition; resigned on December 31.
- **By 2023** — Became an investor and board member in Rootwurks, founded by his son Chase in 2021.
- **2023** — Delaware Court of Chancery dismissed Intertek’s action against Eastman on March 16.

## Achievements

- Co-founded and led Alchemy Systems through its 2018 acquisition by Intertek.
- 2017 EY Entrepreneur Of The Year, Central Texas, technology services.
- Alchemy reported reaching three million employees monthly at 50,000 locations in its August 2018 acquisition announcement.

## Latest updates

- **2023-03** — On March 16, the Delaware Court of Chancery dismissed Intertek’s action over Eastman’s involvement with Rootwurks, finding the worldwide non-compete unreasonable and unenforceable.

## Links

- LinkedIn: https://www.linkedin.com/in/jeff-eastman-764a106

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Profile page: https://yespress.io/jeff-eastman
Published by YesPress — https://yespress.io
Last updated: 2026-10-25