# JeeShen Lee

> JeeShen Lee is the Malaysian co-founder and CEO of Softinn Solutions, a Melaka-based hotel technology company founded in 2013. An engineer and Multimedia University alumnus, he previously built custom industrial software through BizVise. His public work spans hotel booking and operations software, kiosks, startup community building, education advisory roles, and hands-on AI experiments.

- **Role:** Co-founder & CEO at Softinn Solutions
- **Organizations:** Softinn Solutions, BizVise, Startup Melaka, Junior Chamber International, Multimedia University, Putra International College
- **Nationality:** Malaysian
- **Education:** Electronics, majoring in Computer Engineering; First Class, Multimedia University, Master’s degree; field not specified in the 2013 interview, Multimedia University
- **Known for:** Led Softinn to serve more than 1,000 hospitality properties, as stated on his LinkedIn profile., Softinn won WIT Japan & North Asia Startup of the Year in 2017., Softinn won Echelon TOP100 in 2016.

## Career timeline

- **2013** — Softinn established; early interview describes prior factory-software work through BizVise.
- **2016** — Softinn won Echelon TOP100.
- **2017** — Softinn won Startup of the Year at WIT Japan & North Asia in Tokyo.
- **2018–2019** — President of Startup Melaka, according to his LinkedIn profile.
- **2019** — Alibaba eFounders Fellowship; began an industrial advisory role at Putra International College.
- **2020** — Began an industrial advisory role for MMU’s Diploma in Information Technology programme.
- **2022** — Softinn received an APICTA merit award for tourism and hospitality.
- **2026** — Described Adam’s launch and offered hands-on hotel engineering engagements.

## Achievements

- Led Softinn to serve more than 1,000 hospitality properties, as stated on his LinkedIn profile.
- Softinn won WIT Japan & North Asia Startup of the Year in 2017.
- Softinn won Echelon TOP100 in 2016.
- Softinn received an APICTA tourism and hospitality merit award in 2022.

## Latest updates

- **2026-10** — Published a WhatsApp ecosystem overview, explicitly identifying its infographic as AI-generated.
- **2026-09** — Offered forward deployed engineering engagements for hotels; returned to MMU to guest lecture; published a personal basketball essay.
- **2026-08** — Wrote about shipping Adam, Softinn’s first AI reservation feature, and the integration and security work behind it.
- **2026-01** — Reported record 2025 sales and profitability; announced an Invest and Grow theme for 2026.

## Links

- Website: https://www.jeeshenlee.com/
- LinkedIn: https://www.linkedin.com/in/jeeshenlee/
- Twitter/X: https://twitter.com/jeeshenlee
- GitHub: https://github.com/jeeshenlee

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Profile page: https://yespress.io/jeeshen-lee
Published by YesPress — https://yespress.io
Last updated: 2026-10-20