# Jeep

> Jeep is the Stellantis automotive brand behind Wrangler, Cherokee, Grand Cherokee, Gladiator and other SUVs. Its military-derived off-road identity supports a global dealer business spanning specialist trail vehicles, family transport and electrified models.

- **Founded:** 1941
- **Headquarters:** Auburn Hills, United States
- **Founders:** Willys-Overland (Originating manufacturer and civilian brand developer)
- **Products:** Wrangler, Grand Cherokee, Cherokee XJ, 2026 Cherokee Turbo Hybrid, Gladiator
- **Notable:** Wartime Willys MB production established the vehicle lineage in 1941., Cherokee XJ introduced in 1984., Avenger won European Car of the Year 2023.

## Products & services

- **Wrangler** — SUV centered on open-air driving and off-road capability; Rubicon is a specialist trim.
- **Grand Cherokee** — SUV family offered with two or three rows, depending on model.
- **Cherokee XJ** — Compact SUV introduced in 1984 that expanded Jeep’s everyday appeal.
- **2026 Cherokee Turbo Hybrid** — Returning Cherokee with a 1.6-liter turbo hybrid powertrain; launch starting price $36,995 including destination and estimated combined fuel economy of 37 mpg.
- **Gladiator** — Pickup combining a cargo bed with Jeep’s off-road and open-air positioning.
- **Compass** — Smaller SUV; configurations differ by market.
- **Grand Wagoneer** — Large SUV offered in standard and long-wheelbase configurations.
- **Wagoneer S** — Battery-electric SUV.
- **Avenger** — Small European-market SUV launched first as Jeep’s battery-electric entry; also offered with other powertrains.
- **Jeep Recon** — Battery-electric model listed in the current U.S. lineup; availability should be checked locally.
- **Badge of Honor** — Trail discovery and owner community app with check-ins and physical trail badges.

## Achievements

- Wartime Willys MB production established the vehicle lineage in 1941.
- Cherokee XJ introduced in 1984.
- Avenger won European Car of the Year 2023.
- Jeep announced one million combined Wrangler and Gladiator Rubicon sales worldwide in April 2026.
- 2026 Cherokee Overland received a Wards 10 Best Interiors and UX award in May 2026.

## Latest updates

- **2026-04** — Jeep announced one million Wrangler and Gladiator Rubicon sales worldwide.
- **2026-05** — Cherokee Overland received a Wards interior and user-experience award.
- **2026-08** — Branden Coté became Jeep CEO effective August 3, succeeding Bob Broderdorf.
- **2026-10** — Stellantis reported estimated Q3 2026 shipments on October 13; the new Compass contributed approximately 5,000 incremental units in Enlarged Europe. This is a regional parent-company shipment detail, not Jeep global retail sales.

## Links

- Website: https://www.jeep.com/
- LinkedIn: https://www.linkedin.com/company/jeep/
- Twitter/X: https://x.com/jeep
- YouTube: https://www.youtube.com/Jeep
- Instagram: https://www.instagram.com/jeep/
- Facebook: https://www.facebook.com/jeep/
- TikTok: https://www.tiktok.com/@jeep

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Profile page: https://yespress.io/jeep
Published by YesPress — https://yespress.io
Last updated: 2026-10-15