# Jeeny

> Jeeny is a Riyadh-headquartered mobility marketplace serving Saudi Arabia and Jordan. Born from the Middle Eastern operation of Easy Taxi, it matches passengers with drivers, handles parcel delivery through Jeeny Xpress, offers corporate transport and in-app advertising, and now embeds travel booking. Its pitch is deliberately practical: localized operations, accessible fares, driver incentives and lower commissions in two markets where street transport was once fragmented and hard to predict.

- **Founded:** 2014
- **Headquarters:** Riyadh, Saudi Arabia
- **Team size:** LinkedIn lists 201-500 employees; Jeeny publicly reported around 400 employees in 2022. The supplied company dataset lists 720 employees.
- **Products:** Economy, Taxi, EcoLite, Jeeny Xpress, Corporate rides
- **Notable:** Entered Saudi Arabia in late 2013 as Easy Taxi and expanded into Jordan, where the brand says it was the first ride-hailing app in 2014., Rebranded the Middle Eastern Easy Taxi operation as Jeeny in 2018., Broke even three years after launch, according to a 2022 company interview.

## Products & services

- **Economy** — Core on-demand ride option positioned around affordable fares, quick pickup and safety.
- **Taxi** — App-booked traditional yellow taxis with driver details, tracking and digital convenience.
- **EcoLite** — Lower-cost ride tier that keeps the standard app booking experience.
- **Jeeny Xpress** — On-demand parcel and item delivery with real-time tracking.
- **Corporate rides** — Credentialed company portal for managing employee transportation.
- **Jeeny Ads** — Advertising placements across the booking, waiting and in-ride customer journey.
- **Travel booking** — Bookme-powered in-app access to flights, hotels, intercity transport, tours and attractions.
- **Driver app and wallet payouts** — Driver onboarding, ride demand, incentive programs and digital payout integrations.

## Achievements

- Entered Saudi Arabia in late 2013 as Easy Taxi and expanded into Jordan, where the brand says it was the first ride-hailing app in 2014.
- Rebranded the Middle Eastern Easy Taxi operation as Jeeny in 2018.
- Broke even three years after launch, according to a 2022 company interview.
- Reported more than 2.5 million active users and nearly 40,000 jobs in January 2025.
- Reported 40 percent operational growth in 2024.
- Jeeny Ads promotes 11 million-plus app downloads, 4 million-plus active users and 40 million-plus impressions.
- Expanded from ride-hailing into parcel delivery, corporate transport, advertising and embedded travel booking.
- Created more than 80,000 income opportunities for Saudi nationals since introducing private-car service, according to its CEO in 2024.

## Latest updates

- **2026-07** — Opened applications for a 2026 graduate trainee program in Jordan and publicly met Jordanian transport, investment and digital-economy officials about smart mobility and long-term investment.
- **2026-05** — Launched a Bookme-powered travel integration for flights, hotels, intercity transport, tours and attractions inside the Jeeny app.
- **2025-11** — CEO Hammad Ehtesham discussed Jeeny's role in Saudi mobility at Mobility Live and the Saudi International Rail Conference.
- **2025-01** — Reported 40 percent operational growth during 2024, more than 2.5 million active users and increased demand around Riyadh Metro stations.
- **2024-08** — Announced a TGA-aligned driver campaign with Mumaken to expand Saudi earning opportunities and access to compliant vehicles.
- **2024-05** — Set a goal to make half of cars on the platform electric by 2028 and reach full electrification by 2030.

## Links

- Website: https://www.jeeny.me/en/
- LinkedIn: https://www.linkedin.com/company/jeenyme
- Twitter/X: https://x.com/JeenyKSA
- YouTube: https://www.youtube.com/@jeeny4821
- Instagram: https://www.instagram.com/jeenyksa/
- Facebook: https://www.facebook.com/JeenySA

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Profile page: https://yespress.io/jeeny
Published by YesPress — https://yespress.io
Last updated: 2026-08-15