# Jebbit, a BlueConic company

> Jebbit is the Boston-born no-code platform, now sold as BlueConic Experiences, that turns quizzes, product finders, surveys, preference flows and guided selling into declared first-party customer data. Its useful trick is an exchange rather than a surveillance tactic: shoppers get an answer, recommendation or offer; brands get preferences they can sync into a CDP, CRM, ESP or commerce stack and use immediately.

- **Founded:** 2011
- **Headquarters:** Boston, United States
- **Founders:** Tom Coburn (Co-founder and CEO), Jonathan Lacoste (Co-founder and President), Chase McAleese (Co-founder and early product leader)
- **Products:** BlueConic Experiences, Jebbit Experience Builder, AI Experience Generator / Builder Agent, Insights Agent, Jebbit API
- **Notable:** Accepted into Techstars Boston’s spring 2013 class after beginning in the Boston College Venture Competition., Reached more than 200,000 college users in its original paid-answer marketplace before deliberately shutting that model down., Recorded more than 700% year-over-year revenue growth and more than 100 clients by August 2013, according to its funding announcement.

## Products & services

- **BlueConic Experiences** — The current home of Jebbit’s no-code quizzes, product finders, preference flows, guided selling and interactive surveys, with real-time profile synchronization and activation.
- **Jebbit Experience Builder** — A no-code canvas and template library for creating branded, branching interactive experiences across web, mobile, email, paid media, in-app placements and QR codes.
- **AI Experience Generator / Builder Agent** — A prompt-driven tool that generates an editable experience and can apply copy or styling changes across its screens.
- **Insights Agent** — A natural-language analysis interface for campaign, brand and platform performance inside the current Experiences product.
- **Jebbit API** — A JSON:API interface for businesses, campaigns, product feeds, launch links and webhook integrations.

## Achievements

- Accepted into Techstars Boston’s spring 2013 class after beginning in the Boston College Venture Competition.
- Reached more than 200,000 college users in its original paid-answer marketplace before deliberately shutting that model down.
- Recorded more than 700% year-over-year revenue growth and more than 100 clients by August 2013, according to its funding announcement.
- Reached roughly $1 million in annual recurring revenue with its first SaaS website widget before rebuilding the consumer experience for mobile.
- Tripled the business in the first year after moving to full-screen mobile-first experiences, according to CEO Tom Coburn.
- Free People reported 90% quiz completion, 51% lead capture and a 62% conversion lift from its Denim Finder.
- A&W reported 96% completion among quiz starters, 85% lead submission and 77% engagement.
- Acquired by BlueConic in July 2024 for an undisclosed price.

## Latest updates

- **2024-07** — BlueConic acquired Jebbit for an undisclosed amount and positioned the combination as a customer-data operating system.
- **2025-02** — BlueConic launched a real-time connection that sends Jebbit experience attributes and completions directly into CDP profiles.
- **2025-04** — Experiences by Jebbit became natively embedded in the BlueConic CDP so marketers could launch quizzes, surveys and guided journeys through BlueConic Dialogues.
- **2026-01** — BlueConic published deployment guidance favoring first-party hostnames to preserve profile continuity and avoid browser restrictions affecting experiences on the default Jebbit domain.
- **2026-09** — The product is marketed as BlueConic Experiences, with AI Builder and Insights agents alongside product finders, preference flows and guided selling.

## Links

- Website: https://www.blueconic.com/experiences-by-jebbit
- LinkedIn: https://www.linkedin.com/company/jebbit/
- Twitter/X: https://twitter.com/Jebbit
- GitHub: https://github.com/jebbit

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Published by YesPress — https://yespress.io
Last updated: 2026-09-26