# Jeannie Yuen

> Jeannie Yuen is the founder, former CEO and a board member of APartnership, a New York advertising agency focused on Asian American audiences. Singaporean by birth and a University of Alberta graduate, she worked at Saatchi & Saatchi in Hong Kong and DDB Needham before moving to New York in 1994. She founded APartnership in 1999, advocating cultural strategy and creative involvement beyond translation; the agency won General Motors’ Asian American account in 2002.

- **Role:** Founder and Board Member at APartnership
- **Organizations:** APartnership, Saatchi & Saatchi, DDB Needham, LLT, Mosaica / Young & Rubicam
- **Education:** University of Alberta
- **Known for:** Founded APartnership in 1999., Led the agency as president when General Motors selected it as Asian American agency of record in December 2002., The December 2002 GM announcement reported APartnership annual billings exceeding $15 million; this was agency billings, not personal income or net worth.

## Career timeline

- **—** — Attended school in Canada and graduated from the University of Alberta.
- **—** — Began her advertising career at Saatchi & Saatchi in Hong Kong, then joined DDB Needham with responsibility for Greater China.
- **1994** — Moved to New York; subsequently worked at LLT and Mosaica, the Asian American arm of Young & Rubicam.
- **1999** — Founded APartnership.
- **2002** — As president, welcomed General Motors as the agency’s Asian American agency-of-record client.
- **2011** — Published practical essays on creative adaptation, agency selection, representation and Asian American consumer strategy.
- **2022** — Interviewed by Sensis as APartnership’s CEO and Strategy Lead.
- **—** — Later became a board member; Jinnie Kim is now APartnership’s CEO.

## Achievements

- Founded APartnership in 1999.
- Led the agency as president when General Motors selected it as Asian American agency of record in December 2002.
- The December 2002 GM announcement reported APartnership annual billings exceeding $15 million; this was agency billings, not personal income or net worth.

## Latest updates

- **2026-09** — The September 21 YesPress company profile identifies Yuen as a board member and former CEO, with Jinnie Kim serving as CEO.
- **2022-11** — Sensis published a conversation with Yuen on Asian American audience diversity and the evolution beyond translation-led marketing.

## Links

- Website: https://apartnership.wordpress.com/
- Twitter/X: https://twitter.com/jeannieyuen

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Profile page: https://yespress.io/jeannie-yuen
Published by YesPress — https://yespress.io
Last updated: 2026-10-23