# Jean Anne Booth

> Jean Anne Booth is an Austin-based electrical engineer and the founder and CEO of UnaliWear. A founder of Luminary Micro and Intrinsity, acquired by Texas Instruments and Apple respectively, she returned from retirement in 2013 to build the Kanega Watch with her mother involved in user-experience development.

- **Role:** Founder & CEO at UnaliWear
- **Organizations:** UnaliWear, Luminary Micro, Intrinsity, Texas Instruments, Advanced Micro Devices, Exponential Technology, NASA co-op program, Austin Women in Technology
- **From:** Augusta, United States
- **Nationality:** American
- **Education:** Bachelor of Science in Electrical Engineering, University of Texas at Austin, Master of Science in Computer Engineering, National Technological University
- **Known for:** Founded Luminary Micro, which brought ARM Cortex-M3-based Stellaris microcontrollers to market and was acquired by Texas Instruments in May 2009., Was a founder of Intrinsity, acquired by Apple in April 2010., Founded UnaliWear in 2013 and developed the Kanega Watch.

## Career timeline

- **1985** — Earned a BSEE from the University of Texas at Austin.
- **1985-1987** — Worked as a software design engineer at Fisher Controls International, according to the biographical directory entry.
- **1987** — Joined AMD; her own biography describes ten years in engineering, marketing, and management roles.
- **1992** — Earned an MS in computer engineering from National Technological University.
- **Before Intrinsity** — Joined Exponential Technology; later helped with its shutdown.
- **Before Luminary Micro** — Was a founder of Intrinsity.
- **2009** — Texas Instruments acquired Luminary Micro in May; Booth subsequently worked at TI.
- **2010** — Apple acquired Intrinsity in April.
- **2012** — Retired from Texas Instruments after serving as general manager of its Stellaris product family; worked as a liveaboard divemaster during retirement.
- **2013** — Founded UnaliWear; a public filing dates her CEO and board-chair service to April 2013.
- **2023** — Discussed startup acquisitions with Todd Sullivan on The Wise Exit.
- **2026** — Appeared in an October 8 interview with Logan Plaster about UnaliWear and customer-centered design.

## Achievements

- Founded Luminary Micro, which brought ARM Cortex-M3-based Stellaris microcontrollers to market and was acquired by Texas Instruments in May 2009.
- Was a founder of Intrinsity, acquired by Apple in April 2010.
- Founded UnaliWear in 2013 and developed the Kanega Watch.
- Reported raising more than $100 million in venture capital for semiconductor companies.
- Worked with more than 400 focus-group participants across the United States during Kanega Watch development.
- Coauthored the Texas Instruments white paper Serial Wire Debug—Ideal for Microcontrollers with Sue Cozart.

## Latest updates

- **2026-10** — Interviewed by Logan Plaster in an episode released October 8, revisiting her mother’s involvement, the battery system, and the importance of making products people want to wear.
- **2025-09** — Quoted in Vistage’s September 25 survey analysis about passing changing tariff costs through to customers.
- **2025-04** — Joined Thom Singer on Austin Tech Connect to discuss her career and Austin’s technology community.

## Links

- Website: https://www.unaliwear.com/
- LinkedIn: https://www.linkedin.com/in/jeanannebooth
- Twitter/X: https://twitter.com/JeanAnneBooth

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Profile page: https://yespress.io/jean-anne-booth
Published by YesPress — https://yespress.io
Last updated: 2026-10-16