# JDPR

> JDPR is a privately held Greenville, South Carolina marketing-communications agency founded by Jeff Dezen in 1991 and purchased by longtime executive Matt Lochel in February 2026. It combines strategic planning, brand building, earned media and paid media for regional, national and international brands, with particular depth in golf, outdoor power equipment, professional trades, hospitality, healthcare, education, finance and technology. Its pitch is less about publicity for its own sake than about connecting communication work to business goals and reporting measurable outcomes.

- **Founded:** 1991
- **Headquarters:** Greenville, United States
- **Founders:** Jeff Dezen (Founder and President Emeritus)
- **Team size:** Approximately 14 employees; LinkedIn lists the company in the 11-50 employee range.
- **Products:** Strategic planning, Brand building, Earned media and media relations, Paid media, Social and influencer marketing
- **Notable:** Built National Tradesmen Day for IRWIN Tools, generating 700 million impressions across three campaigns and official recognition in Michigan and Ohio., Helped Kress launch a 40-inch autonomous mower with 37 dedicated media appointments, nearly 400 clips, 11.5 million earned impressions and more than $550,000 in estimated ad equivalency around two trade shows., Produced more than 100 media hits and an audience above 75 million in under five months for Bridgestone Golf's TOUR B and MINDSET launch.

## Products & services

- **Strategic planning** — Business-goal-led communications planning for market expansion, product launches, crisis preparation and lead generation.
- **Brand building** — Positioning, messaging and audience analysis designed around a client's market position and growth potential.
- **Earned media and media relations** — Story development, thought leadership, media outreach, executive positioning, tracking and ROI reporting.
- **Paid media** — Traditional advertising, paid search, influencer partnerships and performance optimization tied to business KPIs.
- **Social and influencer marketing** — Organic social strategy, content partnerships, product seeding, community management and campaign reporting.
- **Crisis and issues management** — Message development, planning and reputation support for organizations navigating sensitive or regulated categories.
- **AiO and GEO** — Content and campaign optimization intended to improve brand visibility in large-language-model answers and AI search.

## Achievements

- Built National Tradesmen Day for IRWIN Tools, generating 700 million impressions across three campaigns and official recognition in Michigan and Ohio.
- Helped Kress launch a 40-inch autonomous mower with 37 dedicated media appointments, nearly 400 clips, 11.5 million earned impressions and more than $550,000 in estimated ad equivalency around two trade shows.
- Produced more than 100 media hits and an audience above 75 million in under five months for Bridgestone Golf's TOUR B and MINDSET launch.
- Increased BringFido's year-over-year media exposure fivefold, reporting 2.06 billion targeted impressions across 2017 and 2018.
- Delivered 160% of GREEN Charter Schools' enrollment goal during a three-month lead-generation campaign.
- Reached 238% of Festool's campaign impression goal with more than 70 million impressions while the client reached sales targets.
- Increased The Bristol Hotel's multi-channel social reach by approximately 41.7% and engagement rates by 49.2% over nine months.
- Raine Riley was named to Greenville Business Magazine's 2025 Best & Brightest 35 & Under list.

## Latest updates

- **2026-08** — JDPR highlighted first-half 2026 client coverage and added a former EMAP intern to its full-time staff after a summer cohort.
- **2026-07** — Wendy Henry was promoted to senior director of content innovation and earned media, and Liz Maly joined as head of paid media.
- **2026-06** — Matt Lochel discussed how AI is changing the PR and marketing business on South Carolina Business Review.
- **2026-05** — JDPR launched a redesigned website with safeIT and formalized its strategic brand-elevation positioning.
- **2026-02** — Longtime executive Matt Lochel purchased JDPR and became president and CEO; Raine Riley became VP of strategy and client services.

## Links

- Website: https://jdpr.com
- LinkedIn: https://www.linkedin.com/company/jdpr-agency
- Twitter/X: https://twitter.com/jeffdezenpr
- Instagram: https://www.instagram.com/jdpragency/
- Facebook: https://www.facebook.com/JeffDezenPR

---

Profile page: https://yespress.io/jdpr
Published by YesPress — https://yespress.io
Last updated: 2026-09-19