# JDI (Jones-Dilworth, Inc.)

> JDI is an Austin boutique consultancy that acts as an integrated marketing, communications, design, and community team for science-driven and emerging-technology organizations. Founded in 2009 by Josh and Liz Jones-Dilworth, the firm is unusually candid about how the work gets done: senior teams of two to five, time-based billing rather than fixed retainers, six to eight weeks of launch runway, and an average client budget of about $15,000 a month.

- **Founded:** 2009
- **Headquarters:** Austin, United States
- **Founders:** Josh Jones-Dilworth (Founder and CEO), Liz Jones-Dilworth (Co-founder, President and COO)
- **Products:** Marketing and go-to-market strategy, Messaging, positioning, naming, and branding, Public relations and thought leadership, Content, design, and sales enablement, Advertising and performance marketing
- **Notable:** Built a client history that includes Siri before its Apple acquisition, Wolfram Alpha, SRI, Kernel, OpenStack, and other early-stage technology companies., Operated as a bootstrapped consultancy since 2009., Became a co-owner of Nautilus and helped co-found Culturati.

## Products & services

- **Marketing and go-to-market strategy** — Category, audience, launch, growth, and market-entry strategy for emerging technologies.
- **Messaging, positioning, naming, and branding** — Narrative and identity systems that translate unfamiliar science into a distinct market position.
- **Public relations and thought leadership** — Media relations, executive visibility, and editorial programs for technical organizations.
- **Content, design, and sales enablement** — Websites, visual design, editorial content, campaigns, and materials that support sales and fundraising.
- **Advertising and performance marketing** — Paid media, lead generation, measurement, and optimization tied to market goals.
- **Experience and community design** — Community strategy and analog experiences, informed by work including Culturati, Penrose, and JDI Sidetracks.
- **Intensive workshops** — Limited, stand-alone working sessions on specific marketing topics when the firm has capacity.

## Achievements

- Built a client history that includes Siri before its Apple acquisition, Wolfram Alpha, SRI, Kernel, OpenStack, and other early-stage technology companies.
- Operated as a bootstrapped consultancy since 2009.
- Became a co-owner of Nautilus and helped co-found Culturati.
- Developed a pro-bono science and social-impact portfolio that includes work with the DNA Doe Project and numerous Austin organizations.
- Made pricing and client workload unusually transparent for an agency, including published rates, spending ranges, launch runway, and collaboration expectations.

## Latest updates

- **2026-08** — JDI promoted an Austin Sidetracks water-marbling workshop as part of its growing community and experience practice.
- **2026-07** — The firm invited support for a proposed SXSW panel on the future of science media with Josh Jones-Dilworth, Nicholas White, and MIT Press president Amy Brand.
- **2026-06** — JDI welcomed Walter Wilkes to its design team after several years of working with him.
- **2025-07** — JDI held an in-person Austin storytelling masterclass for a 12-person group spanning nonprofits, science companies, enterprise B2B, and consumer brands.

## Links

- Website: https://www.jones-dilworth.com/
- LinkedIn: https://www.linkedin.com/company/jones-dilworth-inc
- Twitter/X: https://twitter.com/joshdilworth
- Instagram: https://www.instagram.com/jdi.sidetracks/

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Profile page: https://yespress.io/jdi-jones-dilworth-inc
Published by YesPress — https://yespress.io
Last updated: 2026-09-22