# JB Kellogg

> JB Kellogg is the co-founder and CEO of Madwire, the Colorado company behind Marketing 360. He founded the business with his father Joe in 2009 after developing web design and digital marketing skills in college and at Traders Network. A former college football player, he shares leadership and marketing lessons online and co-founded the Christian teaching ministry Horse & Chariot with his wife Gina in 2019.

- **Role:** Co-Founder and CEO at Madwire®
- **Organizations:** Madwire®, Marketing 360®, Horse & Chariot, Traders Network
- **Education:** Western New Mexico University, Eastern Arizona Community College
- **Known for:** Helped grow Madwire to more than $100 million in annual revenue and over 500 employees in under ten years; historical milestone reported on his personal site., Glassdoor Top CEO recognition in 2016, 2017, and 2018; first place in the small and medium company category in 2016., Madwire appeared on the Inc. 5000 eight times from 2013 through 2020, according to his personal biography.

## Career timeline

- **2003-2005** — Attended Western New Mexico University on a football scholarship; his LinkedIn profile records strong safety, quarterback appearances, and team captaincy.
- **College final semester** — Learned website development while building a site for Zia Publishing in New Mexico. His interviews differ on whether this was 2004 or early 2005.
- **After college** — Returned to Colorado and worked with his father at Traders Network on websites, digital advertising, and business software.
- **2009** — Co-founded Madwire with his father Joe Kellogg.
- **2014** — Madwire launched the first version of Marketing 360 and accepted its first outside investment after five years of bootstrapping, according to his retrospective.
- **2016** — Marketing 360 introduced a second version with business management features; Glassdoor ranked the Kelloggs first among CEOs of small and medium companies.
- **2019** — Co-founded Horse & Chariot with Gina Kellogg.
- **2020** — Madwire launched the third version of Marketing 360 in March.
- **2026** — Publicly described returning to the sales floor and rebuilding team culture.

## Achievements

- Helped grow Madwire to more than $100 million in annual revenue and over 500 employees in under ten years; historical milestone reported on his personal site.
- Glassdoor Top CEO recognition in 2016, 2017, and 2018; first place in the small and medium company category in 2016.
- Madwire appeared on the Inc. 5000 eight times from 2013 through 2020, according to his personal biography.
- Co-founder and chair of Horse & Chariot, founded with Gina Kellogg in 2019.

## Latest updates

- **2026-04** — In a public LinkedIn post, described returning to Madwire’s sales floor, acknowledged team mistakes and departures, and said the company was looking to add 5-10 sales professionals a month. The post date is decoded from its LinkedIn activity ID.
- **2025-03** — Appeared on episode 65 of Fort Collins Fellas, discussing building Madwire, hiring in Northern Colorado, and AI’s role in marketing; published March 5.

## Links

- Website: https://jbkellogg.com/
- LinkedIn: https://www.linkedin.com/in/jb-kellogg/
- Twitter/X: https://x.com/kellogg_jb
- YouTube: https://www.youtube.com/c/JBKellogg
- Instagram: https://www.instagram.com/jb_kellogg/

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Profile page: https://yespress.io/jb-kellogg
Published by YesPress — https://yespress.io
Last updated: 2026-10-22