# JB Ashtin

> JB Ashtin is an independent medical communications company that helps pharmaceutical and biotechnology teams turn complex clinical evidence into publications, expert programs, meetings, training, and digital experiences. Founded from Joni Bradley’s Michigan home in 1999, it built its business around advanced scientific expertise, unusually hands-on service, and repeat relationships rather than a proprietary software product.

- **Founded:** 1999
- **Headquarters:** Plymouth Township, United States
- **Founders:** Joni Bradley, PharmD (Founder, President and CEO)
- **Products:** Scientific strategy and platforms, Publication planning and medical writing, Thought-leader and peer engagement, Clinical-trial support, Digital and immersive communications
- **Notable:** Reached 25 years in business in 2024., Reports that more than 90% of annual business comes from repeat clients or referrals., Designed an adult-ADHD virtual-reality experience used by more than 600 healthcare professionals at two national congresses.

## Products & services

- **Scientific strategy and platforms** — Scientific platforms, gap analyses, landscape assessments, lexicons, narrative development and strategic planning for biopharma teams.
- **Publication planning and medical writing** — Publication plans, manuscripts, abstracts, posters, congress presentations, plain-language summaries and publication extenders developed under current industry guidelines.
- **Thought-leader and peer engagement** — Advisory boards, steering committees, speaker bureaus, faculty training, investigator meetings and congress engagement in live, virtual and hybrid formats.
- **Clinical-trial support** — Investigator and coordinator meetings, recruitment communications and educational materials designed to improve study understanding and participation.
- **Digital and immersive communications** — Podcasts, webinars, short-form video, social listening, interactive tools, microsites, and virtual- or augmented-reality experiences.
- **Creative design** — Presentation systems, infographics, congress materials, recruitment visuals, booth design and other visual translations of technical content.

## Achievements

- Reached 25 years in business in 2024.
- Reports that more than 90% of annual business comes from repeat clients or referrals.
- Designed an adult-ADHD virtual-reality experience used by more than 600 healthcare professionals at two national congresses.
- Helped an at-risk psychiatric clinical trial meet recruitment goals faster than expected through a study-coordinator-centered conference.
- Great Place to Work’s April 2023 profile reported that 100% of surveyed JB Ashtin employees called it a great place to work.
- Built an influencer database spanning all 50 U.S. states for an ultra-rare-disease biotech program.
- Created the Catalyst fellowship to give advanced-degree graduates hands-on experience in medical publications and communications.

## Latest updates

- **2026-07** — Published an article on coordinated data dissemination and turning evidence into impact.
- **2026-05** — Published its position on AI adoption with human accountability.
- **2026-03** — Published guidance arguing that useful medical-communications innovation does not have to be expensive.
- **2026-02** — Published an article on the work behind rare-disease research and advertised senior publication and scientific-writing roles.
- **2025-12** — Outlined three shifts shaping science-first healthcare-professional engagement in 2026.

## Links

- Website: https://jbashtin.com
- LinkedIn: https://www.linkedin.com/company/the-jb-ashtin-group
- Twitter/X: https://twitter.com/JB_Ashtin
- Instagram: https://www.instagram.com/jbashtin/
- Facebook: https://facebook.com/JBAshtin

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Profile page: https://yespress.io/jb-ashtin
Published by YesPress — https://yespress.io
Last updated: 2026-09-20