# Jayne Sandman

> Jayne Sandman is co-founder and co-CEO of The Brand Guild, the Washington and New York communications and marketing agency she founded with Barbara Martin in 2010. A Boston-area native and American University graduate, she moved from magazine marketing and events into agency leadership, building a business across public relations, marketing, creative and live experiences. Her 2026 Inc. Female Founders recognition highlights client growth and the Greater Washington Talent Capital initiative.

- **Role:** Co-Founder and Co-CEO at The Brand Guild
- **Organizations:** The Brand Guild, District Sample Sale Foundation, Washington Life, The Magazine Group, Capitol File, Halcyon, Washington City Paper
- **Education:** American University
- **Known for:** Inc. Female Founders 500 honoree, 2026., Washington Business Journal Women Who Mean Business honoree, 2012., Recipient of Washington Business Journal 40 Under 40 recognition and inclusion on its Power 100 list, as described in her 2025 professional biography.

## Career timeline

- **2001** — Graduated from American University; subsequently became marketing director at Washington Life.
- **Before 2010** — Worked as a senior editor at The Magazine Group and in marketing and events at Capitol File, where she was associate publisher.
- **2006** — Co-founded the District Sample Sale with Barbara Martin, Mary Amons, Shannon Haley and Liberty Jones; the inaugural sale took place that fall.
- **2007** — Produced Capitol File’s Colombian embassy after-party for the White House Correspondents’ Association dinner.
- **2010** — Founded the agency now known as The Brand Guild with Barbara Martin, using the founding year stated by the agency itself.
- **2012** — Recognized by the Washington Business Journal’s Women Who Mean Business program.
- **2018** — BrandLinkDC announced its rebrand to The Brand Guild on December 3; the agency also established its New York presence in 2018.
- **2023** — Celebrated the agency’s Flatiron office in New York and announced the Georgetown headquarters lease.
- **2024** — The Washington team moved into a 10,600-square-foot Georgetown office; a contemporaneous company profile reported 60 employees across both cities.
- **2026** — Named to Inc.’s Female Founders 500 alongside co-founder Barbara Martin.

## Achievements

- Inc. Female Founders 500 honoree, 2026.
- Washington Business Journal Women Who Mean Business honoree, 2012.
- Recipient of Washington Business Journal 40 Under 40 recognition and inclusion on its Power 100 list, as described in her 2025 professional biography.
- Co-built The Brand Guild, listed in The PR Net 100 in 2023, 2024, 2025 and 2026.
- Inc.’s 2026 profile credits her with portfolio growth including OpenTable and Spindrift and leadership of the Greater Washington Talent Capital brand initiative.

## Latest updates

- **2026-03** — The Brand Guild announced on March 12 that Sandman and Barbara Martin were named to Inc.’s Female Founders 500.
- **2025-05** — Discussed The Brand Guild’s production of Montana Festival in Bozeman and its role in bringing communities together.
- **2025-05** — Shared that the agency hosted a conversation between Uncle Nearest founder Fawn Weaver and CNN’s Abby Phillip.

## Links

- Website: https://www.thebrandguild.com/
- LinkedIn: https://www.linkedin.com/in/jayne-sandman

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Profile page: https://yespress.io/jayne-sandman
Published by YesPress — https://yespress.io
Last updated: 2026-10-22