# Jaydeep Barman

> Jaydeep Barman co-founded Faasos with Kallol Banerjee and helped develop it into Rebel Foods, a multi-brand food business built around shared kitchens, technology and delivery. A former McKinsey associate partner with degrees from Jadavpur University, IIM Lucknow and INSEAD, he became chairman and group CEO in July 2025 as Ankush Grover took over as CEO. His public writing discusses founder mentality, failed experiments and the next generation of food businesses.

- **Role:** Co-founder, Chairman and Group CEO at Rebel Foods
- **Organizations:** Rebel Foods, Faasos, McKinsey & Company, Brainvisa Technologies, Onida, Rebel Ventures
- **Nationality:** Indian
- **Education:** Engineering; production engineering described in his 2020 interview, Jadavpur University, Management qualification, Indian Institute of Management Lucknow, MBA, INSEAD
- **Known for:** Co-built Rebel Foods from a Pune rolls venture into an international multi-brand food business., Helped develop shared-kitchen infrastructure for distinct delivery brands., Built an early entrepreneurial hiring programme whose participants became company leaders and independent founders.

## Career timeline

- **Before Faasos** — Worked in television sales at Onida and in software sales at Brainvisa.
- **2004** — Started the early Faasos rolls business in Pune with Kallol Banerjee; some retrospective accounts date the first experiment to 2003.
- **2006** — Completed the INSEAD MBA and joined McKinsey in London.
- **2010-2011** — Returned to India from McKinsey and began building Faasos as a national business.
- **2014-2015** — Shifted towards delivery kitchens after recognising that many customers had never visited the outlets.
- **2016-2018** — Expanded the brand portfolio, including Behrouz, Oven Story and Lunch Box.
- **2021** — Rebel Foods reached a $1.4 billion valuation.
- **2025** — Moved to chairman and group CEO; Ankush Grover became CEO in July.
- **2026** — Announced Rebel Ventures for early food-related business ideas.

## Achievements

- Co-built Rebel Foods from a Pune rolls venture into an international multi-brand food business.
- Helped develop shared-kitchen infrastructure for distinct delivery brands.
- Built an early entrepreneurial hiring programme whose participants became company leaders and independent founders.

## Latest updates

- **2026-04** — Appeared in Z47’s Unstarted conversation with Avnish Bajaj, discussing the long development of Rebel Foods.
- **2026-03** — Announced Rebel Ventures in his March 12 essay, Disruptors Wanted.
- **2026-01** — Published The Gigantic mistakes of Rebel Foods on January 15, describing Wildfire and lessons about premature expansion.
- **2025-07** — Transitioned to chairman and group CEO following Ankush Grover’s appointment as CEO.

## Links

- Website: https://jaydeepbarman.substack.com/
- LinkedIn: https://in.linkedin.com/in/jaydeepbarman

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Profile page: https://yespress.io/jaydeep-barman
Published by YesPress — https://yespress.io
Last updated: 2026-10-21