# Jaybird Studios

> Jaybird Studios is a privately held Canadian movement company founded in Vancouver in 2019 by Barbie Bent and Ariel Swan. It sells mat, Reformer, breathwork, stretching and sound-bath classes inside carefully designed rooms where mirrors, phones and bright light give way to infrared heat, candlelight, music and sensation-led instruction. Its wager is that customers will pay for an hour of relief from comparison as much as for a workout.

- **Founded:** 2019
- **Headquarters:** Vancouver, Canada
- **Founders:** Barbie Bent (Co-founder and CEO), Ariel Swan (Co-founder and Head of Product)
- **Team size:** 11-50 employees on LinkedIn; an external contact-data record supplied for this profile lists 64 employees.
- **Products:** Mat movement classes, Reformer classes, Memberships and class packs, Birdie Bucks, Private and community events
- **Notable:** Expanded from one Yaletown studio in 2019 to locations in Vancouver and Toronto., Opened a roughly 6,000-square-foot dual-concept Yorkville studio with mat and Reformer rooms in December 2023., Opened the Kingsway dual-concept location in Vancouver in 2025 after years of site searching.

## Products & services

- **Mat movement classes** — A family of 55- to 60-minute formats including The Build, The Bird, The Booty, The Burn, The Breath, The Balance, The Bowls and The Being, mixing Pilates- and yoga-inspired movement, strength, mobility, breathwork, stretching and meditation.
- **Reformer classes** — 45-minute Reformer formats at select studios, including standard and infrared-heated Burn classes plus The Booty, combining resistance training, music, breath and closing meditation.
- **Memberships and class packs** — Recurring four-, eight-, twelve-class and one-class-per-day membership tiers, alongside prepaid credits and introductory passes.
- **Birdie Bucks** — A loyalty program that awards points for classes, referrals, memberships, milestones and merchandise, redeemable for classes, products and studio perks.
- **Private and community events** — Group private sessions, brand collaborations and donation-based Sweat for a Cause classes.

## Achievements

- Expanded from one Yaletown studio in 2019 to locations in Vancouver and Toronto.
- Opened a roughly 6,000-square-foot dual-concept Yorkville studio with mat and Reformer rooms in December 2023.
- Opened the Kingsway dual-concept location in Vancouver in 2025 after years of site searching.
- Announced 2026 expansion plans for Midtown Toronto and Nomad in New York, plus a Montauk summer program.
- Built a design identity covered by architecture and interiors publications including OnOffice and MONTECRISTO.

## Latest updates

- **2026-08** — The locations page lists a Montauk summer program for August 18 to September 7 and marks Midtown Toronto and Nomad, New York as coming soon.
- **2026-07** — Jaybird promoted class packs and schedules for its Montauk summer program.
- **2026-06** — The company publicly described New York as its next major step and continued hiring for expansion roles.
- **2026-03** — Co-founder Ariel Swan detailed Jaybird's product method, studio design lessons and expansion logic in an East Room interview.
- **2025-10** — Jaybird discussed plans for Midtown Toronto and New York after opening its Kingsway studio.

## Links

- Website: https://www.jaybirdjaybird.com/
- LinkedIn: https://ca.linkedin.com/company/jaybird-studios
- Instagram: https://www.instagram.com/wearejaybird/
- Facebook: https://www.facebook.com/wearejaybird/
- TikTok: https://www.tiktok.com/@wearejaybird

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Profile page: https://yespress.io/jaybird-studios
Published by YesPress — https://yespress.io
Last updated: 2026-08-23