# Jay Lee

> Jay Lee is the Chief Marketing and Growth Officer of Five9, the cloud contact center company, where he leads a newly combined function that folds global marketing into revenue strategy and operations. An electrical engineer by training who spent two decades in payments, financial services, and enterprise software, he built his reputation running marketing at Avalara and Icertis before taking on the growth mandate at Five9 in April 2026. He is known for a data-first approach to go-to-market, a belief in storytelling as a business skill, and a leadership style that prizes humility over standing out.

- **Role:** Chief Marketing and Growth Officer at Five9
- **Organizations:** Five9, Icertis, Avalara, PayPal, American Express, GE Capital
- **Nationality:** American
- **Education:** B.S. in Electrical Engineering, Cornell University, MBA, Finance, Columbia University (Columbia Business School)
- **Known for:** Appointed to a newly created Chief Marketing and Growth Officer role at Five9 that unifies global marketing with revenue strategy and operations, Led global marketing at Icertis, driving brand, demand generation, and go-to-market planning, Built and scaled Avalara's global demand generation and communications during a period of rapid commercial growth

## Career timeline

- **Early career** — Began in financial services and payments, including roles connected to J.P. Morgan's global technology and operations
- **2000s** — Held senior B2B and B2C marketing and business development leadership roles at GE Capital and American Express
- **2010s** — Served as global head of marketing for PayPal's Business Financing Solutions division
- **2019** — Joined Avalara as Chief Marketing Officer, leading global demand generation and communications
- **2024** — Became Chief Marketing Officer at Icertis, leading global marketing and sales development
- **2026** — Appointed Chief Marketing and Growth Officer at Five9, effective April 6

## Achievements

- Appointed to a newly created Chief Marketing and Growth Officer role at Five9 that unifies global marketing with revenue strategy and operations
- Led global marketing at Icertis, driving brand, demand generation, and go-to-market planning
- Built and scaled Avalara's global demand generation and communications during a period of rapid commercial growth
- Ran global marketing for PayPal's Business Financing Solutions division
- More than two decades of go-to-market leadership across payments, financial services, consulting, and enterprise software

## Latest updates

- **2026-04** — Named Chief Marketing and Growth Officer at Five9, a newly combined role uniting marketing with revenue strategy and operations.

## Links

- Website: https://www.five9.com
- LinkedIn: https://www.linkedin.com/in/jayhlee/

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Profile page: https://yespress.io/jay-lee
Published by YesPress — https://yespress.io
Last updated: 2026-08-14