# Jay Clouse

> Jay Clouse is the Columbus-based founder of Creator Science, a newsletter, podcast, YouTube channel, and membership for professional creators. A former startup operator who sold a ticketing company and later the Unreal Collective community, he has made public experimentation and audience trust the center of his work.

- **Role:** Founder, Creator Science
- **Organizations:** Creator Science, The Lab, Unreal Collective, Tixers, Smart Passive Income, The Up Company
- **Nationality:** American
- **Education:** The Ohio State University, Fisher College of Business
- **Known for:** The Tilt’s inaugural Content Entrepreneur of the Year in 2023., Creator Science podcast received a 2022 Signal Award., Creator Science reports more than $2 million in cumulative creator revenue, more than 60,000 newsletter subscribers, and over 2 million podcast downloads.

## Career timeline

- **2012** — Organized Startup Weekend events in Columbus, Ohio.
- **2014** — Helped found online ticketing startup Tixers.
- **2015** — Tixers was sold.
- **2017** — Left a product role, began independent work, started writing regularly, and launched Unreal Collective.
- **2020** — Launched the podcast then called Creative Elements; sold Unreal Collective to Pat Flynn and Smart Passive Income.
- **2022** — Started the Creator Science YouTube channel.
- **2023** — The Tilt named him its inaugural Content Entrepreneur of the Year; launched the Creator Science Syndicate.
- **2026** — Published an essay distinguishing attention maximizers from trust maximizers.

## Achievements

- The Tilt’s inaugural Content Entrepreneur of the Year in 2023.
- Creator Science podcast received a 2022 Signal Award.
- Creator Science reports more than $2 million in cumulative creator revenue, more than 60,000 newsletter subscribers, and over 2 million podcast downloads.
- Sold Tixers in 2015 and Unreal Collective in 2020.
- Has made more than 10 private startup investments, including Kit, RightMessage, Maven, Carry, Kick, and Gumroad.

## Latest updates

- **2026-09** — Published “Attention Maximizers vs. Trust Maximizers,” identifying himself with the trust-focused approach.
- **2026-09** — Said The Lab had reopened after structural changes and described new work on trust and member tools.
- **2026-01** — Published his 2025 annual review, reporting an approximately 8% revenue decline alongside growth in membership revenue and work on a book proposal.

## Links

- Website: https://creatorscience.com/
- LinkedIn: https://www.linkedin.com/in/jayclouse
- Twitter/X: https://x.com/jayclouse
- YouTube: https://www.youtube.com/@jay
- Bluesky: https://bsky.app/profile/jay.blog
- Instagram: https://www.instagram.com/jayclouse/
- TikTok: https://www.tiktok.com/@jayclouse

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Profile page: https://yespress.io/jay-clouse
Published by YesPress — https://yespress.io
Last updated: 2026-09-29