# Jay Choi

> Jay Choi is a Seattle-based software executive and the chief executive officer of Typeform. After work spanning Deloitte, Danaher, Qualtrics, AppFolio, and Glia, he joined Typeform's board in February 2024 and became CEO that November. His current project is to move Typeform beyond one-off data collection and into AI-assisted growth and research workflows, applying lessons from the decade in which Qualtrics grew from roughly $100 million to more than $1 billion in annual recurring revenue.

- **Role:** Chief Executive Officer at Typeform
- **Organizations:** Typeform, Glia, AppFolio, Qualtrics, Danaher Corporation, Deloitte, Gloat, Shmoop
- **Education:** BS in Computer Engineering, University of Michigan, MBA in Marketing, Finance and International Business, Northwestern University, Kellogg School of Management
- **Known for:** Helped lead Qualtrics during its growth from about $100 million to more than $1 billion in annual recurring revenue and through its 2021 public offering., At Qualtrics, led the Employee Experience business from $50 million to $300 million in annual recurring revenue while renewal improved from 70 percent to 90 percent., Joined Glia as its first Chief Product Officer, bringing product strategy, management, and product marketing into one organization.

## Career timeline

- **2002-2005** — Worked as a strategy consultant at Deloitte.
- **After business school** — Moved into product and general-management work at Danaher Corporation, later serving as EVP/President with responsibility for go-to-market and R&D operations.
- **2015-2022** — Served for seven years as Chief Product Officer and General Manager at Qualtrics as the company grew from about $100 million to more than $1 billion in annual recurring revenue.
- **2022-2023** — Served as Chief Strategy Officer and General Manager, Growth at AppFolio and advised Glia.
- **2023-2024** — Joined Glia as its first Chief Product Officer, overseeing product strategy, product management, and product marketing.
- **2024-02** — Joined Typeform's Board of Directors as an independent member.
- **2024-11** — Became Chief Executive Officer of Typeform, effective November 18.
- **2025-2026** — Led Typeform's shift from a conversational form builder toward an AI engagement platform with growth and research workflows.

## Achievements

- Helped lead Qualtrics during its growth from about $100 million to more than $1 billion in annual recurring revenue and through its 2021 public offering.
- At Qualtrics, led the Employee Experience business from $50 million to $300 million in annual recurring revenue while renewal improved from 70 percent to 90 percent.
- Joined Glia as its first Chief Product Officer, bringing product strategy, management, and product marketing into one organization.
- Joined Typeform's board in February 2024 and was appointed CEO effective November 18, 2024.
- As Typeform CEO, directed expansion from standalone forms toward AI-assisted Growth Flow and Research Flow products.

## Latest updates

- **2026-06** — Typeform launched Research Flow, an AI-moderated research product designed to gather interview-depth responses at survey scale.
- **2026-06** — Choi appeared on Product School's Product Podcast to explain Typeform's defensive and offensive AI strategy, model-agnostic architecture, and expansion from forms to workflows.
- **2026-05** — Typeform introduced Growth Flow, connecting form responses to lead enrichment, qualification, and automated follow-up.
- **2026-03** — Typeform appointed Aleks Bass as Chief Product and Technology Officer, unifying product and technology leadership as the company accelerated its AI platform work.

## Links

- Website: https://www.typeform.com
- LinkedIn: https://www.linkedin.com/in/jayyoungchoi

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Profile page: https://yespress.io/jay-choi
Published by YesPress — https://yespress.io
Last updated: 2026-09-28