# Jason Purcell

> Jason Purcell co-founded Salsify with Rob Gonzalez and Jeremy Redburn in 2012 after running Endeca’s ecommerce business. He led the product-content software company through international acquisitions and a 2022 financing at a $2 billion valuation, then stepped down as CEO in June 2024 while remaining a director and adviser. His public career centers on making product information easier to exchange and building a company around customer success and employee autonomy.

- **Role:** Co-founder and Director at Salsify (last explicitly verified April 2026)
- **Organizations:** Salsify, Endeca, PTC, GS1 Global Data Synchronisation Network
- **Education:** BSc, Biology & Engineering Science, Washington University in St. Louis
- **Known for:** Co-founded Salsify and led it as CEO from 2012 to June 2024., Oversaw expansion through Alkemics and SKUvantage acquisitions in 2021., Led Salsify through its April 2022 $200 million financing at a $2 billion valuation.

## Career timeline

- **1996** — Completed his BSc at Washington University in St. Louis.
- **Before Endeca** — Worked at PTC, including as Director of the Windchill Solutions Team in Japan; exact dates unverified.
- **Before 2012** — Held product-management, marketing, and eBusiness leadership roles at Endeca; Oracle acquired Endeca in 2011.
- **2012** — Co-founded Salsify with Rob Gonzalez and Jeremy Redburn.
- **2013** — Announced an $8 million Series A from Matrix and North Bridge.
- **2018** — Announced a $43 million Series D.
- **2021** — Led Salsify during its acquisitions of Alkemics and SKUvantage.
- **2022** — Led Salsify through a $200 million Series F at a $2 billion company valuation.
- **2023** — Joined the GS1 GDSN Board and its Finance Committee.
- **2024** — Handed over the CEO role to Piyush Chaudhari effective June 17; remained a director and adviser.

## Achievements

- Co-founded Salsify and led it as CEO from 2012 to June 2024.
- Oversaw expansion through Alkemics and SKUvantage acquisitions in 2021.
- Led Salsify through its April 2022 $200 million financing at a $2 billion valuation.
- Appointed to the GS1 GDSN Board in 2023.

## Latest updates

- **2026-07** — Company context: Cinven announced an agreement to acquire Salsify on July 22, with undisclosed terms and closing subject at announcement to regulatory approvals and customary conditions. No new Purcell role was announced.
- **2026-04** — The Official Board listed Purcell as co-founder and director in an April 19 update.
- **2024-06** — Stepped down as CEO and remained a director and adviser under the announced transition.

## Links

- LinkedIn: https://www.linkedin.com/in/purcelljason
- Twitter/X: https://x.com/jpurcell001

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Profile page: https://yespress.io/jason-purcell
Published by YesPress — https://yespress.io
Last updated: 2026-10-20