# Jason Potter

> Jason Potter is the President and CEO of Grocery Outlet, the Emeryville-based bargain grocery chain known for its independent owner-operator model and treasure-hunt aisles. He took the top job on February 3, 2025, after nearly five years steering The Fresh Market and 26 years climbing through Sobeys, Canada's national grocery giant. He started bagging groceries at 13 in a small Alberta town and has been in the trade ever since.

- **Role:** President and CEO at Grocery Outlet Holding Corp.
- **Organizations:** Grocery Outlet, The Fresh Market, Sobeys Inc., Empire Company Limited, GIFT Atlantic Canada, Coca-Cola Research Council
- **From:** Valleyview, Alberta, Canada
- **Nationality:** Canadian
- **Education:** Bachelor of Management (BMgt), Athabasca University, MBA, Athabasca University, Advanced Management Program (AMP), Harvard Business School
- **Known for:** Named to Canada's Top 40 Under 40 for Leadership., At Sobeys, oversaw more than 1,500 stores generating over $12 billion in revenue., Led The Fresh Market's transformation, driving an award-winning customer experience and strong earnings growth.

## Career timeline

- **c.1984** — Began packing groceries and stocking shelves after school at his local store in Valleyview, Alberta, at age 13.
- **1990** — Joined Sobeys Inc.
- **1990-2018** — Held a series of senior roles at Sobeys: President of Sobeys West, President of Sobeys Atlantic, President of Multi-Format Operations, and Executive Vice President of Operations.
- **2018** — Left Sobeys after 26 years.
- **2020-03** — Appointed CEO of The Fresh Market.
- **2025-01-22** — Announced as incoming President and CEO of Grocery Outlet.
- **2025-02-03** — Officially became President and CEO of Grocery Outlet and joined the Board of Directors.

## Achievements

- Named to Canada's Top 40 Under 40 for Leadership.
- At Sobeys, oversaw more than 1,500 stores generating over $12 billion in revenue.
- Led The Fresh Market's transformation, driving an award-winning customer experience and strong earnings growth.
- Expanded The Fresh Market store fleet into new and existing markets and rolled out tech initiatives including electronic shelf labels.
- Served as Chairman of GIFT Atlantic Canada and a board member of the Coca-Cola Research Council.

## Latest updates

- **2025-02** — Took over as President and CEO of Grocery Outlet, joining the board.
- **2025-01** — Grocery Outlet announced his appointment; reported base salary just over $1 million plus incentive bonuses and equity grants.

## Links

- Website: https://groceryoutlet.com
- LinkedIn: https://www.linkedin.com/in/jason-potter-a3b71274/
- Facebook: https://www.facebook.com/GroceryOutletInc

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Profile page: https://yespress.io/jason-potter
Published by YesPress — https://yespress.io
Last updated: 2026-05-30