# Jason Paul

> Jason Paul is Vice President of GeForce Platform Marketing at NVIDIA, where he has worked since 2003. Over more than two decades, he has led the marketing and launch of every major GeForce GPU generation, pioneered NVIDIA's SHIELD gaming ecosystem, championed GameWorks VR, and now spearheads the company's consumer AI push connecting RTX hardware to over 100 million Windows users. Educated at UCLA and Stanford (MBA), Paul sits at the crossroads of gaming hardware, software platforms, and the emerging era of on-device AI.

- **Role:** Vice President, GeForce Platform Marketing at NVIDIA
- **Organizations:** NVIDIA
- **Nationality:** American
- **Education:** MBA, Business, Stanford Graduate School of Business, BA, Business Economics, University of California, Los Angeles (UCLA)
- **Known for:** Led marketing and launch of every major GeForce GPU generation from the 6600 series through the RTX 40/50 era, Drove NVIDIA SHIELD from prototype (Project SHIELD, Tegra 4) to full Android TV gaming ecosystem, Launched GameWorks VR SDK, positioning NVIDIA as the primary VR GPU partner for Oculus and HTC/Valve in 2015-2016

## Career timeline

- **Pre-2001** — Completed BA in Business Economics at UCLA
- **2001-2003** — MBA at Stanford Graduate School of Business
- **2003** — Joined NVIDIA; began overseeing GeForce GPU launches
- **2003-2012** — Led launches of GeForce 6600, 7600, 7900, 8800, GTX 200/400/500/600 series GPUs
- **2012** — Expanded role to manage SHIELD portable, VR, gaming software, and game streaming
- **2013** — Hands-on Project SHIELD demo (Tegra 4 era); authored early GameStream articles on NVIDIA Blog
- **2014** — Represented NVIDIA as Director of Gaming, GeForce at PAX East; demonstrated SHIELD gaming platform
- **2015-2016** — Served as General Manager at NVIDIA; championed GameWorks VR SDK and VR optimization tools
- **2019** — Led NVIDIA Studio launch as General Manager of GeForce Software and Technology
- **2020-2022** — Oversaw GeForce NOW cloud gaming platform growth and expansion
- **2023** — Authored blog posts on generative AI for RTX PCs; led rollout of NVIDIA Picasso, AI Foundry partnerships
- **2024** — Announced Project G-Assist and NVIDIA ACE at Computex as VP of Consumer AI, targeting 100M+ RTX users
- **2024-08** — Announced first on-device Small Language Model for digital human game characters
- **2026-01** — Authored CES 2026 DLSS 4.5 and G-SYNC Pulsar announcement blog post

## Achievements

- Led marketing and launch of every major GeForce GPU generation from the 6600 series through the RTX 40/50 era
- Drove NVIDIA SHIELD from prototype (Project SHIELD, Tegra 4) to full Android TV gaming ecosystem
- Launched GameWorks VR SDK, positioning NVIDIA as the primary VR GPU partner for Oculus and HTC/Valve in 2015-2016
- Spearheaded NVIDIA Studio platform launch in 2019, serving 40 million creative professionals
- Led GeForce NOW cloud gaming marketing, bringing PC gaming libraries to any device
- Announced NVIDIA's consumer AI push at Computex 2024, including Project G-Assist and NVIDIA ACE reaching 100M+ RTX users
- Represented NVIDIA at major industry events including CES, Computex, GDC, PAX East, and Adobe MAX
- Authored key NVIDIA blog posts on DLSS 4.5 and G-SYNC Pulsar at CES 2026

## Latest updates

- **2026-01** — Authored the CES 2026 NVIDIA blog post announcing DLSS 4.5, Dynamic Multi Frame Generation (6x frame generation), G-SYNC Pulsar monitors, RTX Remix Logic, and NVIDIA ACE expansions.
- **2024-08** — Announced NVIDIA's first on-device Small Language Model for digital human game characters, demonstrated in Mecha BREAK multiplayer game.
- **2024-06** — Presented Project G-Assist and NVIDIA ACE at Computex 2024, framing NVIDIA's consumer AI strategy for 100M+ RTX AI PC users.
- **2024-01** — Highlighted RTX and DLSS technology milestones at CES 2024 with 500+ RTX games in the ecosystem.
- **2023-08** — Announced generative AI capabilities rolling out to 100 million Windows RTX PCs.

## Links

- Website: https://blogs.nvidia.com/blog/author/jason-paul/
- LinkedIn: http://www.linkedin.com/in/jasonpaul2

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Profile page: https://yespress.io/jason-paul
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Last updated: 2026-05-31