# Jason Krimmel

> Jason Krimmel is Norwegian Cruise Line's Chief International Sales and Marketing Officer, responsible for the brand's business outside North America and 11 international offices across Asia-Pacific, Europe, Latin America, and Brazil. A Philadelphia native and Temple University marketing graduate, he joined NCL in 2003 as a business development manager in North Texas and rose through field sales, trade marketing, international marketing, and global creative strategy. His public comments reveal an operator focused on travel advisers, guest feedback, regional nuance, and the often-overlooked land-and-air journey surrounding a sailing.

- **Role:** Chief International Sales and Marketing Officer at Norwegian Cruise Line
- **Organizations:** Norwegian Cruise Line, Norwegian Cruise Line Holdings Ltd., Temple University
- **From:** Philadelphia, United States
- **Nationality:** American
- **Education:** Bachelor of Business Administration, Marketing concentration, Temple University
- **Known for:** Advanced from a regional business development role to responsibility for Norwegian Cruise Line's business outside North America., Led NCL's Break Free campaign, described by the company as its most extensive international marketing campaign at the time, with television integrations worldwide., Oversees 11 international offices across Asia-Pacific, Europe, Latin America, and Brazil.

## Career timeline

- **2003** — Joined Norwegian Cruise Line as Business Development Manager for North Texas.
- **—** — Became Director of Field Sales and Business Development, leading NCL's U.S.-based business development managers.
- **—** — Served as Vice President of Trade Marketing and Engagement.
- **—** — Served as Vice President of International Marketing and Global Creative Strategy and led the international Break Free campaign.
- **2023** — Assumed the role of Chief International Sales and Marketing Officer, responsible for NCL's business outside North America and 11 international offices.
- **2025** — Discussed Norwegian Aqua's guest-led design evolution and NCL's work on an integrated booking engine for cruises, flights, and land arrangements.

## Achievements

- Advanced from a regional business development role to responsibility for Norwegian Cruise Line's business outside North America.
- Led NCL's Break Free campaign, described by the company as its most extensive international marketing campaign at the time, with television integrations worldwide.
- Oversees 11 international offices across Asia-Pacific, Europe, Latin America, and Brazil.
- Helped coordinate NCL's international return and market development, including activity in the United Kingdom, Australia, Brazil, and Taiwan.

## Latest updates

- **2025-04** — Explained that NCL was building an in-house booking engine combining cruises with flights and pre- and post-cruise arrangements, with a focus on international travelers and travel-adviser customization.
- **2025-03** — Discussed Norwegian Aqua during its inaugural period, describing Prima Plus as the base for future ships and pointing to guest-requested changes in space, passenger flow, dining, and benefits.
- **2024-09** — Discussed Norwegian Aqua's larger open spaces and the relevance of NCL's product to Latin America's family and multigenerational market.
- **2023-11** — Made his first reported visit to Australia as international chief, meeting trade partners and discussing air connectivity, booking patterns, and the market's recovery.
- **2023-07** — Participated in NCL's Taiwan market return and partnership activity around Norwegian Spirit's 2024 homeport program.
- **2023-03** — Assumed the Chief International Sales and Marketing Officer title.

## Links

- Website: https://www.ncl.com/newsroom/jason-krimmel
- LinkedIn: http://www.linkedin.com/in/krimmeljason

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Profile page: https://yespress.io/jason-krimmel
Published by YesPress — https://yespress.io
Last updated: 2026-08-14