# Jason Kowalski

> Jason Kowalski is the co-founder and CEO of ProductWind, an influencer technology platform built for brands that sell on online retailers like Amazon and Walmart. A former Amazon product lead who built the retailer's self-service marketing platform, Kowalski started ProductWind in 2020 on a contrarian idea: brands should market to retail algorithms, not just shoppers. The company coordinates thousands of micro-influencers to move e-commerce metrics that matter to those algorithms - sales velocity, reviews, organic placement, and Best Seller Rank - rather than chasing likes and reach. Bootstrapped and profitable from day one, ProductWind grew revenue tenfold before raising a total of roughly $5.17M in seed funding.

- **Role:** Co-founder & CEO at ProductWind
- **Organizations:** ProductWind, Incode Technologies, Amazon, Revolution Prep
- **Nationality:** American
- **Education:** Cornell University
- **Known for:** Built out Amazon's self-service marketing platform as a product lead, Co-founded ProductWind and grew it profitably from day one, 10x revenue growth over first 18 months bootstrapped, Raised roughly $5.17M in total seed funding for ProductWind

## Career timeline

- **2013-2018** — Head of Product Management, Promotions & Deals at Amazon; built out Amazon's self-service marketing platform
- **2018-2019** — Vice President of Product Management at Incode Technologies
- **2020** — Founded ProductWind and became CEO
- **2021** — Raised $1.67M seed round led by Early Light Ventures; spoke at Prosper Show on influencer ROI
- **2022** — Raised $3.5M seed round led by Tenacity Venture Capital and Broom Ventures

## Achievements

- Built out Amazon's self-service marketing platform as a product lead
- Co-founded ProductWind and grew it profitably from day one, 10x revenue growth over first 18 months bootstrapped
- Raised roughly $5.17M in total seed funding for ProductWind
- Pioneered a 'market to the algorithm' approach to e-commerce influencer marketing
- Demonstrated moving client products from Amazon page 5 to page 1 in search results

## Latest updates

- **2022-05** — ProductWind raised a $3.5M seed round led by Tenacity Venture Capital and Broom Ventures.

## Links

- Website: https://productwind.com
- LinkedIn: http://www.linkedin.com/in/kowalskijason

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Profile page: https://yespress.io/jason-kowalski
Published by YesPress — https://yespress.io
Last updated: 2026-07-01