# Jason Fairchild

> Jason Fairchild is the co-founder and CEO of tvScientific by Pinterest and GM of Programmatic & Affiliate at Pinterest. An early GoTo.com executive and OpenX co-founder, he has built his career around advertising marketplaces, measurement and performance-based buying.

- **Role:** Co-founder and CEO at tvScientific by Pinterest; GM of Programmatic & Affiliate at Pinterest
- **Organizations:** tvScientific by Pinterest, Pinterest, OpenX, GoTo.com / Overture, Yahoo, Claria, EarthLink, Cognitive Networks
- **Education:** Duquesne University
- **Known for:** Co-founded OpenX and led revenue and business development., Co-founded tvScientific to combine connected-TV buying, measurement and optimization., Pinterest’s current biography credits him with 16+ patents and pending applications in behavioral technology and search.

## Career timeline

- **1990s** — Worked at EarthLink in business development before joining GoTo.com as an early employee.
- **2003** — Yahoo acquired Overture, formerly GoTo.com.
- **2008** — Co-founded the enterprise OpenX business with Tim Cadogan.
- **2020** — Co-founded tvScientific with Bill Gross, David Koye and Kent Wakeford.
- **2021** — tvScientific publicly launched in March.
- **2022** — tvScientific raised a $20 million Series A.
- **2025** — tvScientific raised a $25.5 million Series B. Pinterest announced its acquisition agreement in December.
- **2026** — Pinterest completed the acquisition in February. Fairchild later added the GM of Programmatic & Affiliate role.

## Achievements

- Co-founded OpenX and led revenue and business development.
- Co-founded tvScientific to combine connected-TV buying, measurement and optimization.
- Pinterest’s current biography credits him with 16+ patents and pending applications in behavioral technology and search.

## Latest updates

- **2026-10** — His newsletter lists an October 20 essay about paid search and visual search.
- **2026-10** — Current Pinterest biography lists him as GM of Programmatic & Affiliate while retaining his tvScientific CEO role.
- **2026-04** — Pinterest audiences became available for connected-TV campaigns through tvScientific.
- **2026-02** — Pinterest completed its acquisition of tvScientific.

## Links

- Website: https://www.tvscientific.com/inside-performance-advertising
- LinkedIn: https://www.linkedin.com/in/jasonfairchild

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Profile page: https://yespress.io/jason-fairchild
Published by YesPress — https://yespress.io
Last updated: 2026-10-27