# Jason Ambrose

> Jason Ambrose is the Chief Executive Officer of People.ai (rebranding as Backstory.ai), a San Francisco-based AI revenue intelligence platform backed by ICONIQ Growth. Appointed CEO in October 2025 after serving as SVP of Marketing and Strategy, Ambrose brings over two decades of enterprise software leadership spanning McKinsey's Digital Labs, Motive Partners, Anaplan, Unqork, and Appirio. A Stanford Psychology graduate who started as a network engineer, he now leads a platform used by enterprise customers including AMD, Verizon, NVIDIA, Red Hat, and Okta - turning raw sales activity data into actionable answers for both human sellers and AI agents.

- **Role:** Chief Executive Officer at People.ai (Backstory.ai)
- **Organizations:** People.ai (Backstory.ai), Career Girls (Board of Directors)
- **Nationality:** American
- **Education:** Bachelor of Arts, Psychology, Stanford University
- **Known for:** Appointed CEO of People.ai in October 2025, succeeding founder Oleg Rogynskyy, Architected People.ai's forward-looking business strategy as SVP, setting up Series D era growth, Helped enterprise customers like Red Hat achieve 50% sales win rate increases using People.ai's platform

## Career timeline

- **1990-1994** — Studied Psychology at Stanford University
- **~1994** — Network Engineer at Stanford University - first professional role, worked under one of the few women in network engineering before HTML existed
- **~2011-2012** — VP of Cloud Management at Appirio
- **~2013-2016** — Built 12 years of CRM SaaS market experience across multiple roles
- **~2017-2019** — Member of McKinsey's Digital Labs, incubating CRM practice and working with Sales & Channel practice
- **~2019-2020** — VP of GTM Strategy at Anaplan
- **~2020-2021** — Senior VP of Strategy and Corporate Development at Unqork
- **~2021-2023** — Managing Director at Motive Partners (fintech-focused private equity), leading GTM strategy and execution for portfolio companies
- **~2023-2025** — Senior Vice President of Marketing and Strategy at People.ai, architecting company's forward-looking business strategy
- **2025-10** — Appointed Chief Executive Officer of People.ai, succeeding founder Oleg Rogynskyy
- **2025-12** — Published '5 Predictions for Sales Leaders in 2026', outlining AI-human collaboration thesis

## Achievements

- Appointed CEO of People.ai in October 2025, succeeding founder Oleg Rogynskyy
- Architected People.ai's forward-looking business strategy as SVP, setting up Series D era growth
- Helped enterprise customers like Red Hat achieve 50% sales win rate increases using People.ai's platform
- Incubated McKinsey's CRM practice within Digital Labs
- Led GTM strategy and execution at Motive Partners for fintech portfolio companies
- Board member of Career Girls, an organization empowering girls in career exploration
- Over two decades of enterprise software leadership spanning McKinsey, Appirio, Anaplan, Unqork, and Motive Partners

## Latest updates

- **2025-10** — Appointed CEO of People.ai, succeeding founder Oleg Rogynskyy who moved on to innovate in Defense technology
- **2025-11** — Company began transitioning branding from People.ai to Backstory.ai
- **2025-12** — Published '5 Predictions for Sales Leaders in 2026' outlining AI-human collaboration thesis and end of AI experimentation era
- **2026-05** — Leading People.ai/Backstory.ai through rebrand as CEO, serving enterprise clients including AMD, Verizon, NVIDIA, Red Hat, and Okta

## Links

- Website: https://www.backstory.ai
- LinkedIn: https://www.linkedin.com/in/jason-ambrose-0b223/
- Facebook: https://www.facebook.com/peopleai

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Profile page: https://yespress.io/jason-ambrose
Published by YesPress — https://yespress.io
Last updated: 2026-05-26