# Jasmyn Rowley

> Jasmyn Rowley is the Chief Marketing Officer of Village Media, where she connects audience growth with practical community programs across the company's local-news network. A former television and video journalist, she created the Random Acts of Kindness series in Sault Ste. Marie, helped expand it across Ontario, developed reader acquisition and contribution campaigns, and now leads work that includes Community Builders Awards, GoodWorks and GoodMakers.

- **Role:** Chief Marketing Officer at Village Media
- **Organizations:** Village Media, SooToday, Local2, The Promotion People, Sault College, Shaw Communications, TVtropolis, Child Care Algoma
- **Education:** Media and journalism studies, Western University, Broadcast Journalism, Fanshawe College, Entertainment Business Management, Vancouver Film School
- **Known for:** Created and hosted the 12 Days of Christmas Random Acts of Kindness program, which grew from Sault Ste. Marie into more than a dozen Ontario communities., Received the Sault Ste. Marie Chamber of Commerce 2023 ATHENA Leadership Award in March 2024., Received the 2026 Economic Impact Award for an Individual from the Sault Ste. Marie Chamber of Commerce.

## Career timeline

- **2007-2023** — Worked as a senior publicist with The Promotion People, including coordinating entertainment press events and junkets in Toronto.
- **2010-2013** — Worked as an on-air reporter with Shaw Communications and as a video journalist with Local2 in Sault Ste. Marie.
- **2011-2014** — Taught public relations and event management at Sault College.
- **2012** — Created the 12 Days of Christmas Random Acts of Kindness program in Sault Ste. Marie.
- **2013-2025** — Served as Village Media's Director of Marketing & Communications, supporting audience growth, sponsorships and marketing across its local-news network.
- **2020** — Led or documented audience programs that generated 76,426 email signups at an average cost of $0.81 and a contribution campaign in which email drove more than 80 percent of contributions.
- **2024** — Received the Sault Ste. Marie Chamber of Commerce 2023 ATHENA Leadership Award.
- **2025** — Promoted to Chief Marketing Officer at Village Media.
- **2026** — Received Sault Ste. Marie's Economic Impact Award for an Individual for leadership of Village Media's community-impact initiatives.

## Achievements

- Created and hosted the 12 Days of Christmas Random Acts of Kindness program, which grew from Sault Ste. Marie into more than a dozen Ontario communities.
- Received the Sault Ste. Marie Chamber of Commerce 2023 ATHENA Leadership Award in March 2024.
- Received the 2026 Economic Impact Award for an Individual from the Sault Ste. Marie Chamber of Commerce.
- Shared authorship of Village Media audience experiments that generated 76,426 email signups at an average cost of $0.81 per signup.
- Helped lead reader-contribution work in which email generated more than 80 percent of total contributions.
- Shared a 2026 Canadian Online Publishing Awards silver recognition for Best Video Content for SooToday's Random Acts of Kindness program.
- Served on the board of Child Care Algoma in 2019.

## Latest updates

- **2026-05** — Received the Sault Ste. Marie Chamber of Commerce Economic Impact Award for an Individual for leadership in community-impact programs.
- **2026-04** — Named among the Village Media team receiving a Canadian Online Publishing Awards silver recognition for Best Video Content for Random Acts of Kindness.
- **2026-03** — Published a call for Guelph residents to help shape the future of local news in their community.
- **2025-11** — Promoted from Director of Marketing & Communications to Chief Marketing Officer at Village Media.
- **2025-08** — Joined Village Media's Cares Team for a Toronto community event that distributed more than 250 gifts to families and children.

## Links

- Website: https://www.villagemedia.ca
- LinkedIn: https://www.linkedin.com/in/jasmyn-rowley-2074878

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Profile page: https://yespress.io/jasmyn-rowley
Published by YesPress — https://yespress.io
Last updated: 2026-08-24