# Jarrod Jordan

> Jarrod Jordan is a consumer-goods and technology marketing executive now serving as Chief Executive Officer of Rarebird, Inc., the specialty coffee company built around Px (paraxanthine). A Columbia University graduate based in New York, he built his reputation running data-driven, omnichannel marketing at scale: as Chief Marketing Officer of the smart-earbud pioneer Bragi, as Chief Marketing and Digital Officer at consumer brands company Iovate Health Sciences, and as a founding member and Executive Vice President of Thuzio, the marketing SaaS startup he helped grow from four people to nearly eighty across five cities. A frequent conference keynoter and on-camera business analyst, Jordan has become known for turning quantitative rigor into brand momentum.

- **Role:** Chief Executive Officer at Rarebird, Inc.
- **Organizations:** Rarebird, Inc., Noodle, Iovate Health Sciences International, Bragi, Thuzio
- **Nationality:** American
- **Education:** Columbia University
- **Known for:** Helped grow Thuzio from four employees to nearly eighty across five cities as a founding member., Led Bragi's global marketing expansion into Europe, North America, Asia and Africa., Delivered keynote addresses at Forbes CMO Series 2016, CES 2017, Amazon Web Summit 2017 and the Wearable Tech Conference 2017.

## Career timeline

- **2012** — Joins Thuzio as a founding member and Executive Vice President, leading marketing and revenue generation as the company scales from 4 people to nearly 80 across five cities.
- **2016-2017** — As Chief Marketing Officer of Bragi, opens markets across Europe, North America, Asia and Africa for the company's smart earbuds; delivers keynotes at Forbes CMO Series 2016, CES 2017, Amazon Web Summit 2017 and the Wearable Tech Conference 2017.
- **2019** — Becomes Chief Marketing Officer and Chief Digital Officer of Iovate Health Sciences International, the consumer brands company.
- **2023** — Concludes his tenure at Iovate after leading marketing and digital.
- **2024-2025** — Steps in as Chief Executive Officer of Rarebird, Inc., the specialty coffee company built around Px (paraxanthine).

## Achievements

- Helped grow Thuzio from four employees to nearly eighty across five cities as a founding member.
- Led Bragi's global marketing expansion into Europe, North America, Asia and Africa.
- Delivered keynote addresses at Forbes CMO Series 2016, CES 2017, Amazon Web Summit 2017 and the Wearable Tech Conference 2017.
- Served as an on-camera business analyst for outlets including Cheddar (live from the NYSE), FOX News, ESPN, MSNBC and CNN.
- Held the dual role of Chief Marketing Officer and Chief Digital Officer at Iovate Health Sciences International.

## Latest updates

- **2025-02** — Rarebird, the company Jordan leads, secured a strategic capital infusion through Buffalo-based accelerator 43North and relocated its corporate headquarters to the Buffalo, New York area.

## Links

- Website: https://rarebird.coffee
- LinkedIn: http://www.linkedin.com/in/jarrodjordan1

---

Profile page: https://yespress.io/jarrod-jordan
Published by YesPress — https://yespress.io
Last updated: 2026-07-01