# Jared Siegal

> Jared Siegal is the Houston-based founder and CEO of Aditude, a publisher advertising technology company that grew from his consulting work. After roles at Answers.com and Playbuzz, he built publisher software, raised a $15 million Series A from Volition Capital in 2023 and expanded through the 2024 acquisitions of CPMStar and Hashtag Labs.

- **Role:** Founder and CEO at Aditude
- **Organizations:** Aditude, Answers.com, Playbuzz (now EX.CO)
- **Education:** BSBA, Washington University in St. Louis - Olin Business School
- **Known for:** Built Aditude from consulting into publisher advertising software., Bootstrapped the company before its $15 million Series A in 2023., Led Aditude through acquisitions of CPMStar and Hashtag Labs in 2024.

## Career timeline

- **2013** — Graduated from Olin Business School; recalled an early advertising purchase error from this year.
- **Before 2019** — Worked in revenue and advertising operations at Answers.com and later at Playbuzz.
- **2019** — Started Aditude as a publisher consulting business.
- **2021** — Launched Cloud Wrapper and Cloud Layout in November, according to his 2023 interviews.
- **2023** — Raised a $15 million Series A from Volition Capital, announced August 28.
- **2024** — Aditude acquired CPMStar and Hashtag Labs.
- **2026** — Featured in DesignRush Podcast episode 150; Washington University hosted a September 15 conversation about building Aditude.

## Achievements

- Built Aditude from consulting into publisher advertising software.
- Bootstrapped the company before its $15 million Series A in 2023.
- Led Aditude through acquisitions of CPMStar and Hashtag Labs in 2024.

## Latest updates

- **2026-09** — Washington University’s Skandalaris Center hosted a September 15 conversation with Siegal about building Aditude.
- **2026-08** — DesignRush released a podcast conversation about Aditude’s early product, referral and leadership decisions.

## Links

- Website: https://www.aditude.com/
- LinkedIn: https://www.linkedin.com/in/jared-siegal-tude

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Profile page: https://yespress.io/jared-siegal
Published by YesPress — https://yespress.io
Last updated: 2026-10-26