# Jared Pobre

> Jared Pobre is the co-founder and CEO of Caldera + Lab, the men’s skincare brand he launched with Stacy Keibler in 2019. Previously, he built Future Ads and became chairman of Propel Media following its 2015 business combination. His current work spans product development, brand strategy and retail expansion.

- **Role:** Co-founder and CEO at Caldera + Lab
- **Organizations:** Caldera + Lab, Future Ads, Propel Media
- **From:** San Jose, United States
- **Nationality:** American
- **Education:** Business degree; finance studies described in his Starting Small interview, University of Southern California
- **Known for:** Built Future Ads from a self-funded predecessor business founded in 2001., 2009 Ernst & Young Entrepreneur of the Year award recipient in the technology category, as recorded in an SEC filing., Caldera + Lab’s The Good won the Men’s category at the 2019 ICMAD Indie Beauty Innovators Awards.

## Career timeline

- **1999** — Graduated from the University of Southern California.
- **2001** — Founded the predecessor business to Future Ads.
- **2008** — Future Ads was formed; Pobre continued as CEO.
- **2009** — Received the Ernst & Young Entrepreneur of the Year award in the technology category, according to a 2015 SEC filing.
- **2015** — Became chairman of Propel Media following the Future Ads business combination.
- **2017** — Began Caldera + Lab product development.
- **2019** — Launched Caldera + Lab with its first serum, The Good.
- **2024** — Caldera + Lab raised a $6 million Series A from HIPstr in October.
- **2025** — Oversaw a brand refresh with Jane Smith Agency and was nominated for a Beacon Award in the Entrepreneur category.
- **2026** — Discussed Caldera + Lab’s Nordstrom expansion and revenue outlook.

## Achievements

- Built Future Ads from a self-funded predecessor business founded in 2001.
- 2009 Ernst & Young Entrepreneur of the Year award recipient in the technology category, as recorded in an SEC filing.
- Caldera + Lab’s The Good won the Men’s category at the 2019 ICMAD Indie Beauty Innovators Awards.
- Raised a $6 million Series A for Caldera + Lab in October 2024.
- Nominated in the Entrepreneur category of Beauty Independent’s 2025 Beacon Awards.

## Latest updates

- **2026-10** — On Shelf Space, Pobre forecast more than $60 million in 2026 revenue with profitability; the episode described a 70% repeat purchase rate. These are management-reported figures, and revenue is a forecast.
- **2026-05** — Discussed the brand’s Nordstrom debut and retail strategy in Inside Retail.
- **2025-09** — Caldera + Lab refreshed its branding with Jane Smith Agency and introduced The Great and The Hydro Layer.

## Links

- Website: https://calderalab.com
- LinkedIn: https://www.linkedin.com/in/jaredpobre
- Instagram: https://www.instagram.com/jaredpobre/

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Profile page: https://yespress.io/jared-pobre
Published by YesPress — https://yespress.io
Last updated: 2026-10-25