# Jaqui Rice Gold

> Jaqui Rice Gold is co-founder and CEO of G.O.A.T. Fuel, the sports energy beverage company she built with her father, Jerry Rice, and husband, Trevion Gold. A Georgetown graduate and former law student, she previously co-founded the hair-extension marketplace Tressly. Her work spans fundraising, brand strategy and retail expansion.

- **Role:** Co-Founder & CEO at G.O.A.T. Fuel, Inc.
- **Organizations:** G.O.A.T. Fuel, Inc., Tressly, Inc.
- **Education:** B.A., Political Science and Government, Georgetown University, Fordham University School of Law
- **Known for:** Led G.O.A.T. Fuel as co-founder and CEO through online launch and national retail expansion., Company secured its first institutional seed round in May 2023., Helped build a Black-owned beverage business in the energy drink category.

## Career timeline

- **2017** — Co-founded Tressly, an online peer-to-peer hair-extension marketplace.
- **2019** — Developed the G.O.A.T. Fuel concept with Jerry Rice and Trevion Gold; a limited-edition can was tested in Los Angeles in December.
- **2020** — G.O.A.T. Fuel launched; Rice Gold led an early focus on online direct-to-consumer sales.
- **2021** — G.O.A.T. Fuel relocated its headquarters to Plano and announced a Los Angeles Lakers partnership.
- **2023** — Company closed a $5 million seed round, bringing announced funding since launch to $12 million.
- **2024** — Company announced a three-year Muhammad Ali licensing partnership.
- **2026** — Company introduced new packaging in January; US Capital Global Securities announced a $10 million preferred equity offering in April.

## Achievements

- Led G.O.A.T. Fuel as co-founder and CEO through online launch and national retail expansion.
- Company secured its first institutional seed round in May 2023.
- Helped build a Black-owned beverage business in the energy drink category.

## Latest updates

- **2026-04** — US Capital Global Securities announced a $10 million preferred equity offering for G.O.A.T. Fuel; the announcement described more than 20,000 retail locations. This was an offering announcement, not a confirmed funding close.
- **2026-01** — G.O.A.T. Fuel unveiled new packaging and product changes; Rice Gold publicly credited her team for the launch.
- **2025-09** — Vernon Davis joined G.O.A.T. Fuel as an investor and brand ambassador.

## Links

- Website: https://goatfuel.com
- LinkedIn: https://www.linkedin.com/in/jaquirice
- Instagram: https://www.instagram.com/jaquibonet/

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Profile page: https://yespress.io/jaqui-rice-gold
Published by YesPress — https://yespress.io
Last updated: 2026-10-11