# Janell Fischer

> Janell Fischer is VP of Global Retail Marketing and Customer Experience at Google, where she has spent over a decade architecting how the world's most valuable tech company shows up in physical spaces. She pioneered Google Shops — the immersive store-within-a-store concept launched inside Best Buy Canada in 2016 — and has since expanded Google's retail footprint through partnerships with b8ta and other retailers. Before Google, she held Director-level retail marketing roles at Apple and Sony Electronics, making her one of the few executives who has shaped the physical retail presence of all three consumer electronics giants.

- **Role:** VP, Global Retail Marketing at Google
- **Organizations:** Google, Apple, Sony Electronics
- **Nationality:** American
- **Known for:** Launched Google Shops - the first Google-branded retail presence in North America, inside Best Buy Canada (2016), Created the Google Guides concept - dedicated Google-trained staff embedded in retail partner locations, Developed the 'Portal' interactive display system for Google Shop locations - a programmable multi-screen experience

## Career timeline

- **pre-2007** — Early career in retail marketing, including work at Ann Taylor
- **2007-2010** — Director of Retail Marketing at Sony Electronics, San Diego, CA
- **2010-2013** — Director of Channel Marketing at Apple
- **2013** — Joined Google as Director of Retail Marketing
- **2016** — Led launch of Google Shops inside Best Buy Canada - the first Google retail presence in North America, featuring flagship locations in Calgary, Vancouver, Edmonton, and Mississauga
- **2018** — Announced Google partnership with b8ta retailers to expand Made by Google product demos across the US
- **2021** — Presented Google's holiday retail strategy at Think Retail on Air 2021
- **2021+** — Promoted to VP, Customer Experience - Retail / Head of Global Retail Design at Google

## Achievements

- Launched Google Shops - the first Google-branded retail presence in North America, inside Best Buy Canada (2016)
- Created the Google Guides concept - dedicated Google-trained staff embedded in retail partner locations
- Developed the 'Portal' interactive display system for Google Shop locations - a programmable multi-screen experience
- Expanded Made by Google hardware presence to b8ta retail locations across the United States (2018)
- Shaped Google's omnichannel holiday retail strategy, integrating online and in-store measurement
- Built career-defining retail marketing programs at three of the world's top consumer tech companies: Sony, Apple, and Google

## Latest updates

- **2021-09** — Presented three-rule retail holiday strategy framework at Google's Think Retail on Air event, focusing on early-season presence, omnichannel measurement, and real-time automation.
- **2018-10** — Announced Google's expanded partnership with b8ta retail locations to demo Made by Google products across the United States.
- **2016-11** — Led launch of flagship Google Shops inside Best Buy Canada locations in Calgary, Vancouver, Edmonton, and Mississauga.

## Links

- LinkedIn: https://www.linkedin.com/in/janell-fischer-83542272/

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Profile page: https://yespress.io/janell-fischer
Published by YesPress — https://yespress.io
Last updated: 2026-05-31