# Jana Wilhelmus

> Jana Wilhelmus is a Bulgarian marketing strategist and entrepreneur based in the Netherlands. She is a co-founder, Co-CEO and Head of Strategy at AI4ALL, the nonprofit founded in the Netherlands in 2024, and works as a fractional CMO. Her background includes international consumer marketing, managing United Partners Consumer, community building and mentoring.

- **Role:** Co-founder, Co-CEO & Head of Strategy at AI4ALL
- **Organizations:** AI4ALL, ÂME / âMEpreneurship, United Partners Consumer (historical), Women in AI Netherlands (historical)
- **Nationality:** Bulgarian
- **Education:** American University in Bulgaria
- **Known for:** Helped secure Adrien Brody and Milla Jovovich partnerships and create PR strategy for Johnnie Walker’s The Walkers campaign, launched in 14 countries., Co-founded the Netherlands-based nonprofit AI4ALL., Featured in the Equals Role Model Campaign 2026.

## Career timeline

- **2002–2006** — Attended American University in Bulgaria; participated in its theatre academy and served as president of the photography club.
- **2022** — Announced as managing partner of United Partners Consumer, a Netherlands-based sister company of United Partners.
- **2023** — Represented United Partners in its communications support for The Future of Business initiative associated with WWF and VELUX.
- **2024** — Moderated a session at the Inclusive AI & Skills Conference in Brussels, listed as head of marketing at Women in AI Netherlands, managing partner at United Partners and co-founder of âMEpreneurship.
- **2024** — Co-founded AI4ALL with Oliviana Bailey, Karen Harriss and Alla Idrisova; AI4ALL dates its founding to 2024.
- **2026** — Featured with Alla Idrisova in the Equals Role Model Campaign; co-led practical AI marketing training with Oliviana Bailey.

## Achievements

- Helped secure Adrien Brody and Milla Jovovich partnerships and create PR strategy for Johnnie Walker’s The Walkers campaign, launched in 14 countries.
- Co-founded the Netherlands-based nonprofit AI4ALL.
- Featured in the Equals Role Model Campaign 2026.
- Co-presented the AI4Her Future award to Liana Hakobyan at the February 2026 AI4ALL gala.

## Latest updates

- **2026-08** — AI4ALL published an interview on 24 August about her practical AI workflows and retaining human responsibility for strategy and values.
- **2026-09** — Co-led an AI marketing workshop in Amsterdam with Oliviana Bailey; AI4ALL subsequently described participants building brand prompts, visuals and other materials.

## Links

- LinkedIn: https://www.linkedin.com/in/janawilhelmus/

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Profile page: https://yespress.io/jana-wilhelmus
Published by YesPress — https://yespress.io
Last updated: 2026-10-26