# James Tweedy

> James Tweedy is Trinity Western University's vice president of Marketing and Communications and chief marketing officer, an executive whose career spans independent music, consumer products, consulting and higher education. Since joining TWU, he has taught marketing, joined the executive leadership team, helped shape the university's first institutional vision statement, led a collaborative brand renewal and website redesign, and overseen the team behind the platinum-winning 2025 Be the light campaign.

- **Role:** Vice President, Marketing & Communications and Chief Marketing Officer at Trinity Western University
- **Organizations:** Trinity Western University, Vagrant Records, Crank! Records
- **Education:** MBA, Trinity Western University
- **Known for:** Helped develop the first institutional vision statement in Trinity Western University's history., Led a collaborative university brand renewal informed by students, parents, donors, alumni, staff, faculty and strategic partners., Led the launch of a redesigned institutional website focused on prospective students and families.

## Career timeline

- **2001** — Credited as compiler of The Get Up Kids' B-sides and rarities collection Eudora for Vagrant Records.
- **2002** — Listed as a Vagrant Records contact and photographer in contemporary music-industry coverage; later recommendations credit his marketing work with the label.
- **2017** — Began teaching marketing courses in Trinity Western University's School of Business.
- **2018** — Began a six-year period as TWU's executive director of Marketing and Communications.
- **2020** — Joined Trinity Western University's Executive Leadership Team.
- **2023** — Participated in developing TWU 2030: Every Graduate Equipped and completed an MBA at Trinity Western University.
- **2024** — Appointed vice president of Marketing and Communications and chief marketing officer at Trinity Western University.
- **2025** — The Be the light integrated campaign led by TWU's Marketing and Communications team won a platinum LIT Advertising Award.

## Achievements

- Helped develop the first institutional vision statement in Trinity Western University's history.
- Led a collaborative university brand renewal informed by students, parents, donors, alumni, staff, faculty and strategic partners.
- Led the launch of a redesigned institutional website focused on prospective students and families.
- Participated in developing the TWU 2030: Every Graduate Equipped strategic plan.
- Led the team responsible for the Be the light campaign, a platinum winner in the 2025 LIT Advertising Awards' Integrated Marketing Campaign category.
- Helped deliver a campaign reported at more than 25 million digital views and 85 million traditional-media impressions.
- Compiled The Get Up Kids' 2001 collection Eudora for Vagrant Records.

## Latest updates

- **2025-11** — TWU announced that its Be the light campaign, developed and deployed by the Marketing and Communications team led by Tweedy, had won a platinum 2025 LIT Advertising Award.
- **2025-11** — Tweedy publicly praised named members of his team and Crew Marketing Partners for the Be the light campaign recognition.
- **2024-04** — Trinity Western University appointed Tweedy vice president of Marketing and Communications and chief marketing officer.

## Links

- Website: https://www.twu.ca
- LinkedIn: https://www.linkedin.com/in/jamestweedy

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Profile page: https://yespress.io/james-tweedy
Published by YesPress — https://yespress.io
Last updated: 2026-08-24