# James MacLean III

> James MacLean III is the founder and CEO of Geoforce, an industrial asset tracking company launched in 2007. His background spans Schlumberger field engineering, RFID and GPS business development, mechanical engineering at Georgia Tech and an MBA at Duke. He has led Geoforce through international expansion, a majority investment by LLR Partners and acquisitions including Trakopolis assets and AssetLink Global.

- **Role:** Founder and CEO at Geoforce
- **Organizations:** Geoforce, Schlumberger, SAVR Communications
- **Nationality:** American
- **Education:** BS, Mechanical Engineering, Georgia Institute of Technology, MBA, Duke University, Fuqua School of Business
- **Known for:** Founded Geoforce in 2007., Holds multiple patents related to asset tracking and traceability, according to Geoforce., 2013 Tech Titans Emerging CEO Award finalist.

## Career timeline

- **1999** — Graduated from Georgia Tech; subsequently worked as a Schlumberger wireline engineer in the Gulf of Mexico.
- **2005** — Met future Geoforce CFO Vincent Hsieh while studying at Duke.
- **2006-2007** — Directed business development at SAVR Communications, working with RFID and GPS technology.
- **2007** — Completed his Duke MBA and founded Geoforce.
- **2013** — Named a Tech Titans Emerging CEO Award finalist.
- **2019** — LLR Partners acquired a majority stake and invested growth capital in Geoforce.
- **2020** — Geoforce acquired Trakopolis SaaS assets through its Canadian subsidiary and won the Innovation in Energy award.
- **2026** — Led Geoforce during the AssetLink Global acquisition, AT&T Business collaboration and GT1c launch.

## Achievements

- Founded Geoforce in 2007.
- Holds multiple patents related to asset tracking and traceability, according to Geoforce.
- 2013 Tech Titans Emerging CEO Award finalist.
- Geoforce won the 2020 Innovation in Energy award presented by D CEO and Dallas Innovates.

## Latest updates

- **2026-01** — Geoforce announced its acquisition of AssetLink Global.
- **2026-03** — Geoforce announced a collaboration with AT&T Business and appointed Jeff Westover CMO.
- **2026-05** — Geoforce launched the GT1c cellular tracker with AT&T Business.
- **2026-07** — Geoforce announced AssetLink had been awarded and begun fulfillment under a $72 million ID/IQ Army tracking contract; this is an ordering vehicle, not booked revenue.

## Links

- LinkedIn: https://www.linkedin.com/in/james-s-maclean

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Profile page: https://yespress.io/james-maclean-iii
Published by YesPress — https://yespress.io
Last updated: 2026-10-21